Author: "Sorescu, Alina" / Database: Springer Nature Journals - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Sorescu, Alina"' showing total 4 results

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4 results on '"Sorescu, Alina"'

1. What brand do I use for my new product? The impact of new product branding decisions on firm value

Author: Kovalenko, Larisa, Sorescu, Alina, and Houston, Mark B.
Published: 2022
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2. Innovation in the digital economy: a broader view of its scope, antecedents, and consequences

Author: Sorescu, Alina and Schreier, Martin
Published: 2021
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3. A marketing perspective on business models

Author: Gatignon, Hubert, Lecocq, Xavier, Pauwels, Koen, and Sorescu, Alina
Published: 2018
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4. Event study methodology in the marketing literature: an overview

Author: Sorescu, Alina, Warren, Nooshin L., and Ertekin, Larisa
Published: 2017
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