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Alcohol is the most widely used addictive substance, representing a genuine social phenomenon of global importance. Addiction to alcohol, as a dysfunctional pattern, has an undeniable impact on the overall functionality of the addict and his entourage. Alcohol addiction and alcohol itself represents something different for each individual depending on their socio-economic status and gender-based affiliation while maintaining a cultural cliché. The study aims to analyze the way in which individuals perceive alcohol and alcohol consumption according to gender, age, background, level of training and even consumer status.