1. The Effects of Training on Brainstorming.
- Author
-
Blomstrom, Sally, Boster, F. J., Levine, K. J., Butler, E. M. J., and Levine, S. L.
- Subjects
CREATIVE thinking ,GROUP problem solving ,BRAINSTORMING ,PROBLEM solving ,DECISION making ,TEAMS in the workplace - Abstract
This study was conducted at a large midwestern university to examine the effects of short (approximately seven minutes in length) and longer (approximately 15 minutes in length) training on the number of ideas generated by nominal and brainstorming groups. A main effect for group type was found such that nominal groups outperformed brainstorming groups. A main effect was found for training. Trained groups outperformed untrained groups. Longer training helped brainstorming groups more than short training. Quality of ideas was evaluated. Neither group type nor training had an impact on the quality of ideas. [ABSTRACT FROM AUTHOR]
- Published
- 2008