1. Social Media Mashups: The Ordering and Disordering Role of Social Media Technologies in Organizations.
- Subjects
SOCIAL media ,TECHNOLOGY ,TAGS (Metadata) ,ALGORITHMS - Abstract
Increasingly, social media technologies (SMTs) allow users to apply SMTs in conjunction, thereby impacting social and material relations with so far unexplored consequences for organizing processes. This study draws on socio-materiality and ethnographic perspectives to investigate the hybrid use of multiple SMTs in two organizations. The contributions of the study are twofold: Firstly, the findings detect socio-material practices of cross-association ('exporting' data across platforms) and cross-integration ('importing' content across technologies) that are specific to hybrid SMTs use. Such practices make disconnected and mutable interactions from multiple locales to merge into communicative events (i.e., mashups). Secondly, the findings show that mashups develop ordering and disordering agency as these are used by human and non-human agents (hashtags, trolls, bots and algorithms) in an interconnected manner. This study advances organizational research by providing analytical insights concerning how SMTs introduce interconnected and hybrid forms of organizing in which multiple actors are tied together. [ABSTRACT FROM AUTHOR]
- Published
- 2017