1. THE INTERPLAY OF MEDIA THEORIES, MEDIA ETHICS AND THE OBJECTIVITY QUESTION IN MEDIA PERFORMANCE IN 2023 ELECTIONS IN NIGERIA.
- Author
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ONABAJO, Olufemi, OLUWAJUYITAN, Jide, and WASIU, Bello Olaide
- Subjects
MASS media ethics ,MEDIA studies ,POLITICAL campaigns ,ELECTIONS ,SOCIAL responsibility - Abstract
CAMPAIGN FOR GENERAL ELECTIONS INTO THE PRESIDENCY, GUBERNATORIAL, NATIONAL AND STATE ASSEMBLES ARE A 4-YEAR RITUAL IN NIGERIA ORGANIZED BY INDEPENDENT NATIONAL ELECTORAL COMMISSION TO ELECT OR RE- ELECT OUR REPRESENTATIVE AT BOTH STATE AND NATIONAL LEVELS. ELECTIONS IN NIGERIA HAVE OFTEN BEEN CONDUCTED IN AN ATMOSPHERE OF SUSPICION, FEAR AND BRICK BATTING AND SOMETIMES WITH VIOLENCE UNLEASHED ON POLITICAL ASPIRANTS. BECAUSE OF THE ATTENDANT POMP AND PAGEANTRY AND WINNERS TAKEIT-ALL SYNDROME COUPLED WITH OVER BLOATED TAKE- HOME PACKAGES, ELECTIONS IN NIGERIA HAVE OFTEN BEEN REGARDED AS A DO OR DIE AFFAIR. THE MEDIA HAS BEEN TOUTED AS THE FOURTH ESTATE OF THE REALM WITH A LOT OF RESPONSIBILITIES UNDER THE CONSTITUTION, AND HAS BEEN GUARANTEED FREEDOM TO ACCESS AND DISSEMINATE NEWS UNIMPEDED. THERE IS THE UNDERLYING FEELING THAT THE MEDIA HAS BEEN COMPROMISED AND STOMACH INFRASTRUCTURE IS BEGINNING TO PLAY OUT. OPINIONS ARE BEGINNING TO EMERGE ABOUT THE FRACTIONALIZATION OF THE MEDIA ALONG ETHNIC, RELIGIOUS AND OWNERSHIP DIVIDE, ESPECIALLY AS IT PERTAINS TO 2023 GENERAL ELECTIONS IN NIGERIA. THIS STUDY SEEKS TO FIND OUT THE PERFORMANCE OF THE MEDIA BEARING IN MIND THAT MEDIA PROFESSIONALS HAVE FORE KNOWLEDGE THAT MEDIA THEORIES, MEDIA ETHICS AND THE OBJECTIVITY QUESTION WHICH REQUIRES THAT MEDIA BE IMPARTIAL AND UNBIASED UMPIRES AT ALL TIMES, COME TO THE FRONT BURNER ESPECIALLY IN A SENSITIVE ISSUE AS ELECTIONS. THE STUDY HAS AS ITS SPRINGBOARD THE SOCIAL RESPONSIBILITY THEORY AND EMPLOYED DEPTH INTERVIEW OF 10 SEASONED JOURNALISTS/ MEDIA SCHOLARS CONVENIENTLY SELECTED TO FIND OUT THE INTERPLAY OF THEORIES SUCH AS DEVELOPMENT MEDIA THEORY, AGENDA SETTING THEORY AND STATUS CONFERRAL THEORY AND OTHERS ON THE ELECTIONEERING ACTIVITIES OF 4 TELEVISION STATIONS-NIGERIAN TELEVISION AUTHORITY BASED IN ABUJA, CHANNELS TELEVISION, ARISE TELEVISION AND TVC NEWS BASED IN LAGOS. THE STUDY DISCOVERED SUBSTANTIAL NONCOMPLIANCE WITH MEDIA ETHICS AND THE OBJECTIVITY QUESTION. HOWEVER, THERE WAS AN INTERPLAY OF A NUMBER OF MEDIA THEORIES IN THE NUMEROUS ACTIVITIES EMBARKED UPON BY THE MEDIA PERSONNEL IN THE MEDIA HOUSES UNDER SCRUTINY AND RECOMMENDED A SYSTEMATIC PROGRAMMED TRAINING AND RETRAINING FOR ALL MEDIA PERSONNEL FOR A BETTER RE- ORIENTATION AND PROACTIVE PERFORMANCE. [ABSTRACT FROM AUTHOR]
- Published
- 2024