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• Insect visits to mandarin flowers improved their fruit set. • Mandarin fruit set increased with higher visitation rate by native insects. • Mandarin quality decreased with higher visitation rate by honeybees. • Flower visitor diversity increased with higher surrounding forest covers. Family farms can benefit from the presence of a diverse set of native pollinators and associated pollination services. In the present study we assessed the effect of flower visitor richness and visitation rate by honeybees and native insects on mandarin production (Citrus reticulata 'Criolla´), in ten citrus family farms located in the Dry Chaco region of northwest Argentina. An exclusion experiment was conducted to explore how pollinators influence the fruit set and quality of 'Criolla´ mandarin. The influence of features such as local richness and abundance of flowering plants, farm size, and surrounding natural/semi-natural habitats in the diversity of flower visitors was also evaluated. Fruit set in open pollination branches was three times higher than in bagged branches, where flower visitors were excluded. Moreover, the mandarin fruit set increased with a higher native visitation rate, and mandarin quality (fruit weight and size) decreased with a higher honeybee visitation rate. Flower visitor diversity was higher in farmlands with a greater proportion of surrounding natural and semi-natural habitats. Our results demonstrate the negative effects of excessive honeybee visitation on citrus fruit quality and highlight the importance of native pollinators and natural habitat conservation to increase the fruit set and quality of mandarin in family farms. [ABSTRACT FROM AUTHOR]