1. Increasing the Harvest.
- Author
-
Peglar, Tori
- Subjects
UNIVERSITY & college alumni ,ADMINISTRATIVE fees ,BUSINESS revenue - Abstract
The article focuses on the cultural shift implemented by the University of Colorado-Boulder Alumni Association. The author mentions that to be able to build a strong partnership with students and members, the Alumni Association replaced association dues with a student fee, which guarantees members of a lifetime alumni services and programming. He adds that the approach also helped the association improve their revenue stream.
- Published
- 2012