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2 results on '"Pongsapitaksanti, Piya"'

1. Online Workshop between Japan and Thailand to Change Travel Behaviors in Thai University Campus

Author

Inagaki, Daisuke, Korsakul, Supawich, Sopradit, Nattarika, Sinchoei, Punyisa, Sangkarak, Kulanun, Sriyotee, Chonticha, Panthonglang, Surasak, Nitivorakunapan, Pasit, Bumrungrat, Theerayut, Uttamapornsakun, Suchada, Metprommarat, Alin, Prasankok, Channarong, Anupha, Sasipranpha, Kankratoke, Panit, Suwannarach, Suthida, Hamasaki, Akari, Hayakawa, Meika, Azo, Takashi, Tsuruta, Hiromichi, Egashira, Yuki, Yamaga, Yukari, Wongwiriya, Pattamaporn, Ruaisungnoen, Wasana, Tangpukdee, Juraporn, Pongsapitaksanti, Piya, Katagiri, Akira, Yoshida, Honami, Nakahara, Shinji, and Taniguchi, Ayako

Published
2021
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2. Gender and Working Roles in Television Commercials.

Author

Pongsapitaksanti, Piya

Subjects
GENDER, TELEVISION advertising, WOMEN employees
Abstract

This article compares the portrayal of gender and working roles in Japanese and Thai television advertisements from 2003 to 2006. It reports that the proportion of working women in Thailand is higher than that of Japan, but the advertisements in Thailand reflect an ideal image of a housewife in an urban area. The conclusion that the roles of male and female in advertising correspond to the construction of gender roles in reality has been refuted.

Published
2008

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