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Ever since its first observation, the microscopic origin of ultrafast magnetization dynamics has been actively debated. Even more questions arise when considering composite materials featuring a combination of intrinsic and proximity-induced magnetic moments. Currently, it is unknown whether the specific ultrafast dynamics of different sublattices in the popular ferromagnets consisting of 3d (Co, Fe) and 4d, 5d (Pd, Pt) transition metals are playing a crucial role in various effects, including all-optical magnetization switching. Here we investigate the element-specific dynamics of Co–Pt alloys on femtosecond and picosecond time scales using magneto-optical spectroscopy in the extended ultraviolet (EUV) region. Our results reveal that despite the proximity-induced nature of the magnetization of Pt atoms, the two sublattices in the alloy can have different responses to the optical excitation featuring distinct demagnetization rates. Additionally we show that it is important to consider the modification of magnetic anisotropy in opto-magnetic experiments as the vast majority of them are sensitive only to a single projection of the magnetic moment on the predefined axis, which may lead to experimental artifacts.