8 results on '"Joanna Phillips"'
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2. Brands in the eye of the storm: navigating political consumerism and boycott calls on social media
3. Managing Social Consumer Voice: A Structured Abstract
4. The era of consumer entitlement: investigating entitlement after a perceived brand failure
5. Consumer Misbehavior: The Dark Side of Brand Loyalty
6. Consumer social voice in the age of social media: Segmentation profiles and relationship marketing strategies
7. Selected dimensions of service gender: a study of perceptions of Generation Y
8. Managing rewards to enhance relational worth
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