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This book constitutes revised selected papers from the 18th International Conference on Web Information Systems and Technologies, WEBIST 2022, which took place in Valletta, Malta, in October 2022. The 13 full revised papers presented in this book were carefully reviewed and selected from a total of 62 submissions. The selected papers contribute to the understanding of relevant current research trends in Web information systems and technologies, including deep learning, knowledge representation and reasoning, recommender systems, internet of things, Web intelligence and big data.

This book constitutes revised papers from the five workshops which were held during June 2020 at the 23rd International Conference on Business Information Systems, BIS 2020. The conference was planned to take place in Colorado Springs, CO, USA. Due to the COVID-19 pandemic it changed to a virtual format. There was a total of 54 submissions to all workshops of which 26 papers were accepted for publication. The workshops included in this volume are: BITA 2020: 11th Workshop on Business and IT Alignment BSCT 2020: 3rd Workshop on Blockchain and Smart Contract Technologies DigEX 2020: 2nd International Workshop on transforming the Digital Customer Experience iCRM 2020: 5th International Workshop on Intelligent Data Analysis in Integrated Social CRM QOD 2020: 3rd Workshop on Quality of Open Data

This book constitutes selected papers from the 20th European, Mediterranean, and Middle Eastern Conference, EMCIS 2023, which was held in Dubai, UAE, during December 11-12, 2023. EMCIS covers technical, organizational, business, and social issues in the application of information technology and is dedicated to the definition and establishment of Information Systems (IS) as a discipline of high impact for IS professionals and practitioners. It focuses on approaches that facilitate the identification of innovative research of significant relevance to the IS discipline following sound research methodologies that lead to results of measurable impact. The 43 papers presented in this volume were carefully reviewed and selected from a total of 126 submissions. They were organized in topical sections as follows: Part I: Metaverse; blockchain technology and applications; digital governance; healthcare information systems; artificial intelligence; Part II: Big data and analytics; digital services and social media; innovative research projects; managing information systems; smart cities.

This book constitutes selected papers from the 20th European, Mediterranean, and Middle Eastern Conference, EMCIS 2023, which was held in Dubai, UAE, during December 11-12, 2023. EMCIS covers technical, organizational, business, and social issues in the application of information technology and is dedicated to the definition and establishment of Information Systems (IS) as a discipline of high impact for IS professionals and practitioners. It focuses on approaches that facilitate the identification of innovative research of significant relevance to the IS discipline following sound research methodologies that lead to results of measurable impact. The 43 papers presented in this volume were carefully reviewed and selected from a total of 126 submissions. They were organized in topical sections as follows: Part I: Metaverse; blockchain technology and applications; digital governance; healthcare information systems; artificial intelligence; Part II: Big data and analytics; digital services and social media; innovative research projects; managing information systems; smart cities.

This book constitutes selected papers from the 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, which was held virtually during December 7-8, 2022.EMCIS covers technical, organizational, business, and social issues in the application of information technology and is dedicated to the definition and establishment of Information Systems (IS) as a discipline of high impact for IS professionals and practitioners. It focuses on approaches that facilitate the identification of innovative research of significant relevance to the IS discipline following sound research methodologies that lead to results of measurable impact. The 47 papers presented in this volume were carefully reviewed and selected from a total of 136 submissions. They were organized in topical sections named: Artificial intelligence; big data and analytics; blockchain technology and applications; cloud computing; digital governance; digital services and social media; emerging computing technologies and trends for business process management; enterprise systems; information system security and information privacy protection; innovative research projects; IT governance and alignment; management and organizational issues in information systems; and metaverse.

Die Autoren legen beispielhafte Analysemethoden von Social-Media-Daten dar: deskriptive und Data-Mining-Methoden. Mit deren Hilfe werden kundenorientierte Geschäftsmaßnahmen eingeleitet und ein stetiges Abwägen zwischen vollautomatisierten und manuellen, kostenintensiven Reports gesteuert. Das Werk liefert eine Übersicht zu aktuell diskutierten Themen wie begleitende Emotionen, Vernetzung der interagierenden User oder Verbindung von Themen. Als Gewinn für ein Unternehmen müssen die Analysen durch eine strategische Prozedur geleitet werden, um Erkenntnisse in konkrete Handlungsempfehlungen zu überführen. Neben den Potenzialen durch die Anwendung komplexerer Analysemethoden gibt es auch konzeptionelle, technische und ethische Herausforderungen, wie die Autoren veranschaulichen.

This book presents a collection of research papers exploring the human side of digital innovation management, with a specific focus on what people say and share on social media, how they respond to the introduction of specific IT tools, and how digital innovations are impacting sustainability and inclusion. Given the plurality of views that it offers, the book is particularly relevant for digital technology users, companies, scientists and governments. The overall spread of digital and technological advances is enhanced or hampered by people's skills, behaviors and attitudes. The challenge of balancing the digital dimension with humans situated in specific contexts, relations and networks has sparked a growing interest in how people use and respond to digital innovations. The content of the book is based on a selection of the best papers – original double-blind peer-reviewed contributions – presented at the annual conference of the Italian chapter of the AIS, which was held in Milan, Italy, in October 2017.

Dieses Buch bietet einen praktischen Leitfaden für Journalismus auf Instagram. Es gibt sowohl die Grundlagen für Instagram-Journalismus, als auch Tipps und Tricks für Profis. Deshalb spielt es keine Rolle, ob die Leserin oder der Leser mit der Plattform schon vertraut ist oder noch nicht. Instagram ist die Plattform, um junge Menschen zu erreichen. Es wird erklärt, wie durch gute Inhalte auf der Plattform aus Instagram-Followern regelmäßige Besucher•innen der Homepage oder E-Paper-Leser•innen werden können. Zusätzlich gibt es Anleitungen für die Community-Arbeit und Ideen, wie Instagram als Recherchequelle genutzt werden kann. Außerdem bietet das Buch praktische Informationen für TV- und Radiojournalist•innen und eine Einführung in Instagram für die Öffentlichkeitsarbeit.

This self-contained book describes social influence from a computational point of view, with a focus on recent and practical applications, models, algorithms and open topics for future research. Researchers, scholars, postgraduates and developers interested in research on social networking and the social influence related issues will find this book useful and motivating. The latest research on social computing is presented along with and illustrations on how to understand and manipulate social influence for knowledge discovery by applying various data mining techniques in real world scenarios. Experimental reports, survey papers, models and algorithms with specific optimization problems are depicted. The main topics covered in this book are: chrematistics of social networks, modeling of social influence propagation, popular research problems in social influence analysis such as influence maximization, rumor blocking, rumor source detection, and multiple social influence competing.

New mothers face a barrage of confounding decisions during the life-cycle of early motherhood which includes... Should they change their diet or mindset to conceive? Exercise while pregnant? Should they opt for a home birth or head for a hospital? Whatever they “choose,” they will be sure to find plenty of medical expertise from health practitioners to social media “influencers” telling them that they're making a series of mistakes. As intersectional feminists with two small children each, Bethany L. Johnson and Margaret M. Quinlan draw from their own experiences as well as stories from a range of caretakers throughout. You're Doing it Wrong! investigates the storied history of mothering advice in the media, from the newspapers, magazines, doctors'records and personal papers of the nineteenth-century to today's websites, Facebook groups, and Instagram feeds. Johnson and Quinlan find surprising parallels between today's mothering experts and their Victorian counterparts, but they also explore how social media has placed unprecedented pressures on new mothers, even while it may function as social support for some. They further examine the contentious construction of prenatal and baby care expertise itself, as individuals such as everyone from medical professionals to experienced moms have competed to have their expertise acknowledged in the public sphere. Exploring potential health crises from infertility treatments to “better babies” milestones, You're Doing it Wrong! provides a provocative look at historical and contemporary medical expertise during conception, pregnancy, childbirth, postpartum, and infant care stages.

Bachelor Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Applied Sciences Deggendorf, language: English, abstract: This paper examines the com-ponents of Influencer Marketing with its target groups, potentials and risks. Nowadays, it is becoming increasingly difficult for companies to reach potential customers, which is due to a society flooded with stimuli and advertisements. The Marketing activities of companies are in a state of change, due to the many possibilities offered by the Internet. Tour operators also struggle with this, as they can hardly reach certain target groups via traditional media anymore. From a consumer's point of view, the generation change has opened up a new target group, most of which are online. Another problem is that consumers are less and less trusting in traditional media and are instead following recommendations from friends and acquaintances. Companies must react to this trend and are forced to find alternative communication methods and integrate them into their existing Marketing system. One of these tools is Influencer Marketing, which many companies are now using and integrating as an important part of their Marketing mix.

​In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.

This book deals with participation frameworks in modern social and public media. It brings together several cutting-edge research studies that offer exciting new insights into the nature and formats of interpersonal communication in diverse technology-mediated contexts. Some papers introduce new theoretical extensions to participation formats, while others present case studies in various discourse domains spanning public and private genres. Adopting the perspective of the pragmatics of interaction, these contributions discuss data ranging from public, mass-mediated and quasi-authentic texts, fully staged and scripted textual productions, to authentic, non-scripted private messages and comments, both of a permanent and ephemeral nature. The analyses include news interviews, online sports reporting, sitcoms, comedy shows, stand-up comedies, drama series, institutional and personal blogs, tweets, follow-up YouTube video commentaries, and Facebook status updates. All the authors emphasize the role of context and pay attention to how meaning is constructed by participants in interactions in increasingly complex participation frameworks existing in traditional as well as novel technologically mediated interactions.

This volume explores emerging research and pedagogy in analytics, collaboration, and decision support with an emphasis on business intelligence and social media. In general, the chapters help understand where technology involvement in human decisions is headed. Reading the chapters can help understand the opportunities and threats associated with the use of information technology in decision making. Computing and information technologies are reshaping our global society, but they can potentially reshape it in negative as well as positive ways. Analytics, collaboration and computerized decision support are powerful decision aiding and decision making tools that have enormous potential to impact crisis decision making, regulation of financial systems, healthcare decision making and many more important decision domains.Many information technologies can potentially support, assist and even decide for human decision makers. Despite the potential, some researchers think that we know the answers to how these technologies will change society. The'Wisdom of Crowds'or'Big Data'become the topic of the day and are soon replaced with new marketing terms. In many ways, mobile technology is just another form factor to adapt decision support capabilities too and experiment with new capabilities. The cloud is a nebulous metaphor that adds to the mystery of information technology. Wireless technology enables the ubiquitous presence of analytics and decision support. With new networking capabilities, collaboration is possible anywhere and everywhere using voice, video and text. Documents can be widely shared and massive numbers of documents can be carried on a small tablet computer. Recent developments in technologies impact the processes organizations use to make decisions. In addition, academics are looking for ways to enhance their pedagogy to train students to be more adept in understanding how emerging technology will be used effectively for decisionmaking in organizations.The chapters are based on papers originally reviewed at the Special Interest Group on Decision Support Systems (SIGDSS) Workshop at the 2013 International Conference on Information Systems (ICIS 2013). Ultimately this volume endeavors to find a balance between systematizing what we know, so we can teach our findings from prior research better, and stimulating excitement to move the field in new directions.

Meet digital natives on their own turf! Our students are already accustomed to constantly-evolving mobile technology and they crave more than what plain paper and pencil can provide. Veteran teacher, renowned author, and tech expert Mark Barnes shows educators how to use mobile devices and social media to create a win-win for teaching and learning. This inspiring resource describes how to: Mentor students in responsible use of technology Build students'aptitudes for critical thought and content curation Encourage collaboration beyond the classroom walls Easily learn and introduce new technology Including real-life teaching examples and exciting K-12 lesson ideas, along with a teacher-friendly technology glossary. The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Being a Connected Educator is more than a set of actions: it's a belief in the potential of technology to fuel lifelong learning.'Any educator can′t go wrong by reading anything Mark Barnes writes! I′m a big fan of his books and what he shares online.'— Larry Ferlazzo, Award-Winning Teacher, Blogger, and Author Helping Students Motivate Themselves

This book highlights the challenges and potential of educational learning or industry-based training using serious games and social media platforms. In particular, the book addresses applications used in businesses and education-related organizations in Asia, where the framework and experience of serious games have been used to address specific problems in the real world. The topics that will be present in this book includes future of serious games and immersive technologies and their impact on society; online and mobile games; achievement systems in serious games; persuasive technology and games for saving and money management; malware analytics for social networking; serious games for mental health interventions; educational implications of social network games; learning and acquiring subject knowledge using serious games in classrooms. The target audience for this book includes scientists, engineers and practitioners involved in the field of Serious Games. The major part of this book comprises of papers that have been presented at the Serious Games and Social Connect 2012 conference held in Singapore (October 4, 2012). All the contributions have been peer reviewed and by scientific committee members with report about quality, content and originality.

Testifying to the maturity of the youth literacy education field, this collection of papers displays the increasing sophistication of research on the subject, and at the same time offers pointers to its potential for development in the next decade. The contributors track the rapid proliferation of youth literacies in today's digital age, from video games to social media and film production. Drawing on detailed research and an intimate knowledge of youth communities in nations as diverse as Canada and Uganda, they provide notable examples of digital literacies in situ, and challenge conventional wisdom about literacy education.The chapters do more, however, than merely offer reportage of a crisis in literacy education. The authors embrace the core challenge faced by educators everywhere: how to incorporate and utilize new modes of literacy in education, and how to realize the potential benefits of heterogeneous modern media in youth literacy education, especially in marginalized, remote, and disadvantaged communities. This volume expands our view of digital communications technologies and digital literacies to include complex understandings of how media such as translated videos can serve as learning tools for youths whose access to literacy education is limited. In particular, a number of contributing scholars provide important new information about the praxis of teachers and the literacies adopted by young people in Africa, a continent largely neglected by literacy researchers. This book's global perspective, and its ground-level viewpoint of youth literacy practices in a variety of locations, problematizes normative assumptions about researching literacy as well as about literacy itself.

Our everyday lives are increasingly being lived through electronic media, which are changing our interactions and our communications in ways that we are only beginning to understand. In Discourse 2.0: Language and New Media, editors Deborah Tannen and Anna Marie Trester team up with top scholars in the field to shed light on the ways language is being used in, and shaped by, these new media contexts.Topics explored include: how Web 2.0 can be conceptualized and theorized; the role of English on the worldwide web; how use of social media such as Facebook and texting shape communication with family and friends; electronic discourse and assessment in educational and other settings; multimodality and the'participatory spectacle'in Web 2.0; asynchronicity and turn-taking; ways that we engage with technology including reading on-screen and on paper; and how all of these processes interplay with meaning-making. Students, professionals, and individuals will discover that Discourse 2.0 offers a rich source of insight into these new forms of discourse that are pervasive in our lives.

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders.A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.

Die Veranstaltungswirtschaft hat sich nach dem Lockdown auf den Weg zu einem „New Normal“ begeben, in dem Live- und digitale Kommunikation eng verbunden sind. In diesem Konferenzband werden interessante und bisher noch unbeantwortete Fragen angesprochen wie die Rolle von Metaverse als Kommunikationsplattform, die Customer Journey bei immersiver Live Kommunikation, der künftige Stellenwert hybrider Konzepte oder die strategische Neupositionierung von Messen. Im Buch wird auch über Untersuchungen zur Zahlungsbereitschaft von Veranstaltungsbesuchern, Nachhaltigkeit von Sportveranstaltungen, Veränderung des „Eco-System“ Veranstaltungswirtschaft infolge der digitalen Transformation und die Diversity in Agenturen berichtet.

Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension.Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications.Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies.Public Relations Planning is featured on the International Public Relations Association website.

'This book examines the role of health literacy not only in informing the public but also on building a culture of cooperation between the healthcare systems and their users, helping readers navigate through the health-related information, accessing accurate and reliable information and acting upon it'--

This book examines the mediated shift in the contemporary human condition, focusing on the ways in which we synthesise with media content in daily life, essentially transmediating ourselves into new forms and (re)creating ourselves across media.Across an international roster of essays, this book establishes a transdisciplinary theory for the ‘transmedia self', exploring how technological ubiquity and digital self-determination combine with themes and disciplines such as celebrity culture, fandom, play, politics, and ultimately broader self-conception and projection to inform the creation of transmedia identities in the twenty-first century. Specifically, the book repositions transmediality as key to understanding the formation of identity in a post-digital media culture and transmedia age, where our lives are interlaced, intermingled, and narrativised across a range of media platforms and interfaces.This book is ideal for scholars and students interested in transmedia storytelling, cultural studies, media studies, sociology, philosophy, and politics.

This book explores the phenomenon of distortion of information through media via the lens of the COVID-19 pandemic, and the ways in which relevant information distortion and virality have occurred in regard to the disease and its risks. Positing that the interrelated processes of misinformation, disinformation, fake news and conspiracy theories are related forms of distortion of information through media (DIM) and can only be understood through a multilevel theoretical model that incorporates message-based, individual difference, social network-based, societal and geotechnical factors, Brian H. Spitzberg develops an integrative, well-argued, and well-evidenced framework within which these issues can and should be addressed. This book offers a model for further research across such disciplines as communication, journalism/media studies, political science, sociology, cognitive psychology, social psychology, evolutionary psychology, public health, big data analytics, social network analytics, computational linguistics and geographic information sciences, and will interest researchers and students in those areas.

Social media has been fully integrated into the lives of most adolescents in the U.S., raising concerns among parents, physicians, public health officials, and others about its effect on mental and physical health. Over the past year, an ad hoc committee of the National Academies of Sciences, Engineering, and Medicine examined the research and produced this detailed report exploring that effect and laying out recommendations for policymakers, regulators, industry, and others in an effort to maximize the good and minimize the bad. Focus areas include platform design, transparency and accountability, digital media literacy among young people and adults, online harassment, and supporting researchers.

The book empirically investigates various tactics, approaches, and digital communities that play a role in the propagation of online hate on social media. I use a mixed method approach involving manual and automated analysis of social media data mostly taken from Twitter, Instagram, and Telegram. Though no book can be comprehensive enough, this manuscript offers the reader a modest understanding of the important aspects that negatively impact certain communities such as racialized groups and women. The quality of online hate becomes notably different at the intersection of these identities, especially when taking into account religion, ethnicity, gender, and race.

This is the first book to explore the numerous ways in which mobile technologies and social media are influencing our outdoor experiences.Across the fields of outdoor education, outdoor recreation and leisure, and nature-based tourism, the book considers how practices within each of those domains are being influenced by dramatically shifting interactions between technology, humans, the natural world, and wider society. Drawing on cutting-edge research by leading scholars from around the world and exploring key concepts and theory, as well as developments in professional practice, the book explains how digital technology and media are no longer separate from typical human and social activity. Instead, the broader field of outdoor studies can be viewed as a world of intertwined socio-technical assemblages that need to be understood in more diverse ways. The book offers a full-spectrum view of this profound shift in our engagement with the world around us by presenting new work on subjects including networked spaces in residential outdoor education, digital competencies for outdoor educators, the use of social media in climbing communities, and the impact of digital technologies on experiences of adventure tourism.This is essential reading for anybody with an interest in outdoor studies, outdoor education, adventure education, leisure studies, tourism, environmental studies, environmental education, or science, technology, and society studies.

We all sometimes ‘lurk'in online spaces without posting or engaging, just reading the posts and comments. But neither reading nor lurking are ever passive acts. In fact, readers of social media are making decisions and taking grassroots actions on multiple dimensions. Unpacking this understudied phenomenon, this book challenges the conventional perspective of what counts as participatory online culture. Presenting lurking as a communication and literacy practice that resists dominant power structures, it offers an innovative approach to digital qualitative methods. Unique and original in its subject, this is a call for internet researchers to broaden their methods to include lurkers'participation and presence.

This book offers a detailed exploration of the role social media plays in our daily lives and across a variety of contexts, from social networking sites, messaging applications, and enterprise communication platforms to virtual reality.Offering readers an introduction to the uses, effects, and central debates surrounding the subject of social media, this text is organized into three sections, each with a distinct focus. Part I provides an overview of social media, defining it through communication characteristics and exploring both theoretical and practical approaches to understanding it; Part II examines the impact of social media on individual users, including its effects on expression, health, and relationship management; and Part III investigates the wider social implications of social media, including its impact on politics, entertainment, marketing, and information consumption. Featuring key contemporary case studies and learner-centered exercises throughout, this book offers a rich and engaging look at the most pertinent issues of the social media era on both an individual and societal level.This is an essential text for students of digital media, communication, journalism, and beyond, as well as a useful resource for researchers and industry professionals interested in exploring the social and psychological effects of social media.

With the revolution in information technology, concerns about the proliferation of false, unverified, and misleading information have been growing. As one of the severe public health crises in modern history, the COVID-19 pandemic has provided a novel context for the'post-truth'research. In a'post-truth'era, people are no longer interested in investigating objective facts, but tend to curl up in echo chambers and resonate with like-minded others. Against this backdrop, this book (1) systematically conceptualises'post-truth'and analyzes its defining characteristics and driving forces, (2) examines the nuanced effects of information sources and news consumption behaviours and strategies on COVID-19 misperceptions and knowledge, (3) explores the role of social media in shaping COVID-19-related misperceptions and knowledge, and (4) highlights the importance of news media literacy in navigating the'post-truth'era.The book will be essential reading for students and scholars of media and film studies, communication studies and comparative studies. It will also be a useful reference for medical and media professionals such as doctors, nurses and journalists.

This book investigates all facets of Chinese tourism in a single destination, and its fascinating rise and evolution. It provides an overview of the first two decades of twenty-first century Chinese tourism in Australia, covering the early days, when Chinese tourism was mainly guided package tours with tourists visiting standard iconic sites, and its evolution into more individualistic tourism, with younger tourists seeking out sites of particular interest. Many of these ‘new sites'are places where self-photography has particular merit, chosen in part because they are colourful, and images are distributed in real time to communicate with others and enhance social status. This quest for distinctiveness and colour has contributed to creating a distinctly Chinese tourist geography of Australia, analysed here in relation to conventional tourism geographies. The book takes a deliberately chronological approach to focus on the speed of change, discussing the more exciting and active'new tourism'in ways that integrate qualitative and quantitative research, and provide a basis for international comparison and discussion of key emerging themes in tourism studies.

Using a multidisciplinary and intersectional approach, this book explores the social factors that influence the ways in which societal norms police fat bodies. Chapters examine the racist and colonial constructions of Western beauty norms as well as the evolution of anti-fat bias and fat liberation, before delving into the relationship between social media and body size activism, with a particular emphasis on social media companies censoring fat people. The authors draw on first-person narratives of artists, activists, and fat social media users to unpack how, these mostly women, have used their bodies to transform the negative social perceptions of fat people. This book will be of interest to scholars and students in Sociology, Gender Studies, History, and Media Studies who research body size activism and beauty norms.

How do digital technologies transform music? The answer depends on the lens of one's analysis: creation, promotion, or the experience of the listener. How Music Changed YouTube shows that the reverse question – How does music transform digital technologies? – is also worth exploring: through reliance on sound recording and music, internet technologies and media are manufactured, transformed, and come to dominate.Guillaume Heuguet's study situates YouTube in relation to both the internet platform and music industries by unpacking the cultural and technological forms embedded within and observing the practices and values associated with it, from the art of collecting to the accelerated circulation of samples and remixes. Heuguet's documentary and genealogical work relies on YouTube's traces in internet archives, its successive interfaces, the blogs of its teams, and a few emblematic channels and videos. Particular attention is paid to the tensions between the promises associated with music algorithms - recommendation system, copyright control, view calculation - and the reality of their operation from a technical and cultural point of view. How Music Changed YouTube shows how, far from responding to an immediate need, YouTube's editorial and economic model developed over time, how the various fans, artists, labels, lawyers and legislators shaped the site, and how these factors affected its rise as a global media force in the early 21st century.

The first scholarly exploration of the forums, practice, and economics of functional medicine. Physicians of the Future interrogates the hidden logics of inclusion and exclusion in functional medicine (FM), a holistic form of personalized medicine that targets chronic disease. Rosalynn Vega uncovers how, as “wounded healers,” some FM practitioners who are former chronic disease sufferers turn their illness narratives into a form of social capital, leveraging social media to relate to patients and build practices as “doctor-influencers.” Arguing that power and authority operate distinctly in FM when compared to conventional medicine, largely because FM services are paid for out of pocket by socioeconomically privileged “clients,” Vega studies how FM practitioners engage in entrepreneurship of their own while critiquing the profit motives of the existing healthcare system, pharmaceutical industry, and insurance industry. Using data culled from online support groups, conferences, docuseries, blogs, podcasts, YouTube, and TED Talks, as well as her own battles with chronic illness, Vega argues that FM practices prioritize the individual while inadvertently reinscribing inequities based on race and class. Ultimately, she opens avenues of possibility for FM interlocutors wrestling with their responsibility for making functional medicine accessible to all.

Examines how fannish and feminist modes of cultural consumption, production, and critique are converging and opening up informal spaces for young people to engage with feminism. Adopting an interdisciplinary theoretical framework and bringing together media and communications, feminist cultural studies, sociology, internet studies and fan studies, Hannell locates media fandom at the intersection of the multi-directional and co-constitutive relationship between popular feminisms, popular culture and participatory networked digital cultures. Feminist Fandom functions as an ethnographic account of how feminist identities are constructed, lived and felt through digital fannish spaces on the micro-blogging and social networking platform, Tumblr.

A landmark rhetorical theory of the formation and functioning of opinions in social media contexts Entitled Opinions: Doxa After Digitality offers a rhetorical theory of opinions, especially as opinions operate within social media. Many urgent contemporary issues—from demagoguery to white ethno-nationalism—compel us to consider opinions seriously. Yet while clichés like “he tells it like it is” and newer imperatives such as #BlackLivesMatter seem straightforward, haptics, emoji, and “like” buttons belie unexamined collective assumptions about how opinions in the digital realm function. Caddie Alford illuminates this function by deploying the ancient Greek term for opinions: doxa. Doxa translates to “opinion,” but the term can also signal seemingness and expectations. Doxa's capacious meanings reveal opinions to be more than static or monolithic: With doxa, opinions become emergent, dynamic, relational, and pluralistic. Masterfully combining rhetorical frameworks as well as scholarship on opinions and digital media entanglements, Alford puts opinions into conversation with such case studies as algorithms, infrastructure, digital illiteracy, virality, and activism. She shows how “doxa” reveals gradations of opinions, from more reputable to less reputable. She demonstrates that these gradations are multifaceted and susceptible to interventions. Entitled Opinions sheds much of the baggage associated with opinions while opening up more fertile pathways of inquiry. In a world that says, “don't read the comments,” this book reads the comments, taking seriously content that could be easily dismissed otherwise and alchemizing judgments into implications.

How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business—all for little to no cost The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or “podcast guesting.” Michelle Glogovac, aka The Podcast Matchmaker™, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to: ● Create unique speaking topics without being generic ● Define your ideal audience ● Design branded media kits ● Establish your expertise and knowledge ● Share yourself freely without resorting to sales tactics ● Tell compelling stories ● Repurpose your interviews into evergreen marketing content ● Turn every interview into a valuable business opportunity There are more than two-million podcasts, out of which 500,000 host expert guests—a huge opportunity for leveraging a free and robust marketing tool—if you have the know-how. With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.

Die CONTOC-Studie hat in ökumenischer und internationaler Ausrichtung die digitale kirchliche Praxis unter den Bedingungen der Corona-Pandemie im Frühsommer 2020 erforscht. Dieser Band dokumentiert die Rahmenbedingungen und Umfrageergebnisse in den beteiligten Ländern. Daran schließen sich Perspektiven zu den zukünftigen Herausforderungen für die digitale Angebotspraxis und das Selbstverständnis der kirchlichen Akteur•innen an. Churches Online in Times of Corona. The CONTOC study: Empirical insights, interpretations and perspectives The CONTOC study has explored digital church practice under the conditions of the COVID-19 pandemic in the early summer of 2020 in an ecumenical and international way. This volume documents the framework conditions and survey results in the participating countries. This is followed by perspectives on the future challenges for the digital practice and the selfunderstanding of church actors.

Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch's narcissistic culture, Marshall McLuhan's global village, Daniel Boorstin's human pseudo-event, Jacques Ellul's propaganda, and the interplay between charismatic leadership and parasocial relationships—in order to consider consequences surrounding Hannah Arendt's social condition, which appears in hyper-form within social media influencer marketing as a major integrated marketing communication tool. Sudnick applies these concepts to three major case studies surrounding Audible, BetterHelp, and Fyre Festival, drawing implications and conclusions for this integrated marketing communication tactic in an era entrenched within the banality of the social. Ultimately, the author argues for a more aware and conscientious public when it comes to engaging with influencers online. Scholars of communication, philosophy, and media studies will find this book of particular interest.

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

Although the near ubiquity of social media in modern society has raised important questions about its potentially detrimental impacts on youth, discussions often center on its individual effects, largely on risks, prioritizing adult perspectives over young people's lived experience. Social Media and Youth Mental Health offers a broader, multi-generational perspective.Examining the influence of social media on children and young people from many different yet interconnected angles, the book draws from the expertise of 41 scholars and clinicians around the world. It explores more than a dozen different aspects of social media as they pertain to youth mental health, including: • Representations of sexuality in social media• Diversity, bullying, and hateful speech on online platforms• Online privacy• The role of agency in media use and mental health• The effect of media multitasking on developing brains• The impact of social media on racial, gender, sexual, and class identities• The relationship between social media and self-harm and suicide In addition to discussing the valid concerns about the influence of social media on youth mental health, this book explores the potentially positive role that social media can play in clinical applications, devoting a chapter to its possible use both as a method for disseminating psychoeducation and as a component of digital intervention.Importantly, Social Media and Youth Mental Health incorporates the voices and perspectives of children and adolescents themselves—too often excluded from the public discourse—throughout the book and in a special chapter that examines the agency and experiences of the young people at the center of the public discussion.Pragmatic and rich in detailed, evidence-based information, this guide offers a foundational framework from which policymakers, industry leaders, mental health professionals, and researchers can develop a shared understanding of the issue's complexities and promote the urgent need for a new phase of innovation and design that prioritizes health and well-being.

This book presents perspectives from South Asian countries, such as India, Nepal, Sri Lanka, Bangladesh, and Bhutan. It brings in-depth perspectives on content, communication, and community between communication theory and the digital news ecosystem rooted in a South Asian culture-centric approach. The book thoroughly investigates changes in the regulatory framework, regulations, policies, and code of conduct. It engages debates on digital journalism practices modeled around mobile journalism, immersive storytelling, and gamification in the context of local and hyper-local communities in South Asia. The book provides a cohesive compilation offering readers an up-to-date and comprehensive understanding of digital developments in journalism. It also helps journalists and practitioners working in news media to discover new types of information flows in a rapidly changing news media landscape.Digital Journalism: Perspectives from South Asia is a descriptive, exploratory book on digital journalism practices and policies followed in India, Nepal, Sri Lanka, Bangladesh, and Bhutan. It brings in-depth perspectives on content, communication, and community between communication theory and the digital news ecosystem rooted in a South Asia. What makes this book interesting to read is the integration of forms with manifestations on ground intersecting identities and ideologies. The book thoroughly investigates changes in the regulatory framework, regulations, policies, and code of conduct. Various chapters in the book pursue significant and exciting topics on the changing spaces of news production and consumption, the inter relationship between old and new media, everyday digital news usage and engagement, social media for news, revenue models for digital journalism among others. The highlight of this book is engaging debates on digital journalism practices modeled around mobile journalism, immersive storytelling, gamification, in the context of local and hyper local communities in South Asia. Since Digital Journalism draws extensively from algorithms, matrices and analytics, this book has exclusive chapters on data journalism, data visualization and big data.. The book provides a cohesive compilation offering readers an up-to-date and comprehensive understanding of digital developments in journalism. It also helps journalists and practitioners working in news media to discover new types of information flows in a rapidly changing news media landscape. It also articulates indegenous concerns of journalists, their security, risks and challenges as they explore the new contours of journalistic practices.

​This book explores the discursive dimension of Russia's invasion of Ukraine. It analyzes how political leaders, mass media, social media, and ordinary people in Ukraine, Russia, the United States, the United Kingdom, and France discuss the war. War propaganda and counterpropaganda structure discourses about the invasion, strengthening post-truth conditions. The book highlights the consequences of the growing distrust in the institutional truth-teller, mass media. Russia's invasion of Ukraine is the first social media war. Social media became the principal source of information about the invasion. The rise of digital media did not change the tendency of the discourses about war to be territorially segregated according to national boundaries. Nationalization of discourses about war continues to prevail over their globalization. The corpora containing more than 180 million words in four languages inform the analysis. The data was collected during the first year and a half of Russia'sall-out war in Ukraine.

This collection makes the case for existing critical discourse analysis theory and methods to meaningfully engage with the communicative parameters, power dynamics, and technological affordances of contemporary digital spaces.This book lends a critical focus on discursive practices operating through the paradigm of social media communication, addressing the crucial interface of discourse and the participatory web with disciplinary rigour and a well-balanced focus. This volume features chapters highlighting a diverse range of methods, including multi-sited ethnography, multimodality, argumentation studies, and topic modelling, as applied to a global range of case studies to present a holistic portrait of the latest methodological and theoretical debates in this space. The collection demonstrates the many and pervasive impacts of digital mediation on established discursive practices that are (re-)shaping existing social values, practices, and demands. In so doing, the collection advocates for a new tradition in critical discourse research, one which is rigorous in accounting for both solid discursive frameworks and the evolving complexity of digital platforms, and which triangulates methodologies in order to fully make sense of contemporary discursive practices and power relations on the online-offline continuum.This collection will be of interest to students and scholars in critical discourse studies, digital communication, media studies, and anthropology.

This book showcases the unique possibilities of corpus linguistic methodologies in engaging with and analysing language data from social media, surveying current approaches, and offering guidelines and best practices for doing language analysis.The book provides an overview of how language in social media has been approached by linguists and non-linguists, before delving into the identification of the datasets requirements needed to pursue investigations in social media, and of the technical aspects of particular platforms that may influence the analysis, such as emoticons, retweets, and metadata. Sample Python code, along with general guidelines for using it, is provided to empower researchers to apply these techniques in their own work, supported by actual examples from three real-life case studies. Di Cristofaro highlights the full potential of using these methodologies in analysing social media language data and the ways in which they might pave the way for future applications of data analysis and processing for corpus linguistics.The book will be key reading for researchers in corpus linguistics and linguists and social scientists interested in data-driven analysis of social media.

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. ​Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.

This edited book offers insight into the linguistic construction of prejudice and discrimination in social media. Drawing on the outputs of a three-year research project, NETLANG, involving scholars from five European countries (Portugal, Czech Republic, Estonia, Finland and Poland), as well as on external contributions from participants in the project's final conference, the collection brings together a variety of linguistic approaches to the study of online hate speech, ranging from pragmatic to syntactic, morphological, and lexical analyses, with a considerable focus on Natural Language Processing and Corpus Linguistics. Data from English, Portuguese, Danish, Lithuanian, Persian, Polish, and Slovenian are examined, along with various geopolitical contexts for hate speech, especially anti-refugee and anti-immigrant discourse. The authors explore a continuum of overt to covert textual data, namely: (i) structural elements, such as syntactic and morphological patterns which recur throughout the texts; (ii) lexical and stylistic elements, revealing the often implicit ways in which vocabulary choices and rhetorical devices signal the expression of hate; and (iii) interactional elements, concerning the pragmatic relationships established in online communicative exchanges. The chapters cover numerous types of prejudice, such as sexism, racism, nationalism, antisemitism, religious intolerance, ageism, and homo/transphobia. The book will be of interest to an academic readership in Linguistics, Media Studies, Communication Studies, and Social Sciences.

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.

This is a detailed analysis of how understanding of health management past, present and future has transformed in the digital age. Since the mid-20th century, we have witnessed ‘healthy'lifestyles being pushed as part of health promotion strategies, both via the state, and through health tracking tools, and narratives of wellness online. This marks a seismic shift from a public welfare state responsibility for health towards individualised practices of digital self-care. Today health has become representative of ‘lifestyle correction'which is performed on social media. Putting the spotlight on neoliberalism and digital technology as pervasive tools that dictate wellness as a moral obligation, Rachael Kent critically analyses how users navigate relationships between self-tracking technologies, social media, and everyday health management.

This reference text presents the important components for grasping the potential of social computing with an emphasis on concerns, challenges, and benefits of the social platform in depth. Features: Detailed discussion on social-cyber issues, including hate speech, cyberbullying, and others Discusses usefulness of social platforms for societal needs Includes framework to address the social issues with their implementations Covers fake news and rumor detection models Describes sentimental analysis of social posts with advanced learning techniques The book is ideal for undergraduate, postgraduate, and research students who want to learn about the issues, challenges, and solutions of social platforms in depth.