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It is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi. neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a'force multiplier,'enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers. Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi. The book explores key topics including: How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs How to create Fragrance, and Flavors using neuroAi How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands How to build scalable capability in neuroAi within the enterprise For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.

Explore the capabilities of ChatGPT and gain insight on how to utilize this AI tool in your daily tasks, and marketing endeavors. This book introduces ChatGPT, covering its architecture, training process, and applications across various fields. Start by delving into the benefits of integrating ChatGPT into everyday routines, emphasizing its potential to streamline tasks, optimize time management, and provide valuable insights that can revolutionize individuals'work approaches. You'll then look more closely at ChatGPT's mechanics, its capabilities, limitations, and unique features. The book also outlines the best practices for utilizing ChatGPT, offering practical tips, techniques, and strategies to enhance output quality and reliability, while minimizing errors and maximizing results. You'll focus on ChatGPT's relevance in marketing tasks, such as generating product descriptions, creating email templates, automating social media posts, and addressing customer inquiries. The book concludes by exploring techniques for marketing with ChatGPT, including integration with other tools, data analysis, reporting, and customizing ChatGPT to meet specific marketing needs. In the end, you'll have the knowledge and skills needed to leverage ChatGPT's AI marketing capabilities and to harness its power for success in the digital age. What You'll Learn Understand the concepts and workings of ChatGPT, its architecture, and the training process Apply the best practices for ChatGPT Create email templates and automate social media posts using ChatGPT Use ChatGPT for data analysis and reporting Who This Book Is For Marketing professionals, business owners and entrepreneurs, content creators, and customer service representatives

Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape. Purchase of the print or Kindle book includes a free eBook in PDF formatKey FeaturesEnhance customer engagement and personalization through predictive analytics and advanced segmentation techniquesCombine Python programming with the latest advancements in generative AI to create marketing content and address real-world marketing challengesUnderstand cutting-edge AI concepts and their responsible use in marketingBook DescriptionIn the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.What you will learnMaster key marketing KPIs with advanced computational techniquesUse explanatory data analysis to drive marketing decisionsLeverage ML models to predict customer behaviors, engagement levels, and customer lifetime valueEnhance customer segmentation with ML and develop highly personalized marketing campaignsDesign and execute effective A/B tests to optimize your marketing decisionsApply natural language processing (NLP) to analyze customer feedback and sentimentsIntegrate ethical AI practices to maintain privacy in data-driven marketing strategiesWho this book is forThis book targets a diverse group of professionals: Data scientists and analysts in the marketing domain looking to apply advanced AI ML techniques to solve real-world marketing challenges Machine learning engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes Marketing professionals, business leaders, and entrepreneurs who must understand the impact of AI on marketing Reader are presumed to have a foundational proficiency in Python and a basic to intermediate grasp of ML principles and data science methodologies

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth. Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are. Marketing in Web 3.0 walks you through exactly what you should be doing today, what the technology is and where it's going. Covering everything from gamification, to creating immersive experiences and even the future of search, this book will give you an understanding of where we are now, how we got here and how you can seamlessly transform your marketing strategy and team for the future. As we navigate our way into web3 there is huge potential for brands to make an impact and reposition themselves for the future, but also huge risks and this book from the author of the market-leading book Digital Marketing Strategy will teach you how you can capitalize on this emerging technology to create new experiences and connect with customers in a whole new way.

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.This book: • Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data.• Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making.• Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context.• Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions.• Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.

The tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive understanding of AI's impact on the sector, emphasizing its role in reshaping the travel ecosystem, enhancing customer experiences, and optimizing operational efficiency. Ethical considerations surrounding AI implementation in tourism must be thoroughly examined to guide responsible technology use. AI Innovations for Travel and Tourism illuminates how AI revolutionizes travel ecosystems, beginning with an insightful introduction to AI's impact on tourism, laying the groundwork for a nuanced understanding of its transformative potential. Delving into personalized travel planning, the book navigates the reader through the intricacies of AI-enhanced destination recommendations, digging into how these technologies redefine the travel experience. Smart booking systems and travel experiences demonstrate how AI streamlines operations and raises customer satisfaction. The exploration extends to AI's role in travel marketing, emphasizing targeted campaigns and enhanced customer engagement. In-depth discussions on AI, big data, and user-generated content unveil the intricate connections that drive innovation in the industry. This book also delves into analyzing visitors'spatiotemporal behavior which provides valuable insights for destination managers and marketers. The ethical dimensions of AI-powered tourism are also discussed, exploring responsible AI use. This book is ideal for tourism scholars, educators, students, researchers, and industry professionals.

In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector. This book is not just a resource for academicians, practitioners, industry players, postgraduate students, and researchers; it's a catalyst for your professional growth. It offers a roadmap for successfully implementing MkIS and BDA in tourism promotion, addressing key challenges and providing valuable insights that will shape the future of destination marketing.

In the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles. However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all dimensions. However, with the emergence of the Internet of Things, the convergence of hardware-based products with software-based services offers a new avenue for success. Understanding Products as Services discusses how to succeed in the emerging hybrid economy, in which the term ‘hybrid'represents the mixture of digital and physical products and services that is required to offer a state-of-the-art customer experience. The authors do not rely on lofty concepts but propose tangible and validated tools. Whether you are an industry professional, an entrepreneur, a business student, or a researcher, Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.

'The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects of business and life. To manage human resources more effectively, understanding the intersection of consumer behavior and organizational management has never been more crucial. By synthesizing the latest research and practical applications, managers will be equipped with the tools necessary to lead and innovate in their respective fields. Consumer and Organizational Behavior in the Age of AI represents a comprehensive and interdisciplinary effort to provide a deep understanding of these dynamics, offering strategies to address challenges, plan strategically, execute effectively, and measure performance for continuous improvement across public, private, and civil society sectors. Covering topics such as crisis management, firm strategy, and purchase intention, this book is an excellent resource for organizational leaders, managers, human resource managers, academicians, graduate and postgraduate students, educators, and more.'--

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future. FEATURES:Covers AI-based platforms for text, image, and video generation, revolutionizing content creationShows how AI can enhance customer interactions through personalized content and conversational AIExplores AI-automated workflows, improved reporting, and streamlined marketing processesFeatures AI analytics to optimize audience segmentation, predictive analytics, and marketing strategiesAddresses the ethical implications of AI in marketing, ensuring responsible and transparent use

In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing. Whether you are a marketer, researcher, or student, Ethical AI and Data Management Strategies in Marketing is a must-read for navigating the complexities of data governance and ethical practices in marketing. By implementing the strategies and frameworks outlined in this book, you can ensure that your marketing efforts are ethical, practical, and trustworthy.

Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI.Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.

In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data – the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage. Designed with a comprehensive and practical approach, the book's objectives align with addressing the emerging trends and challenges in customer engagement driven by marketing intelligence. It caters to a diverse audience, including marketing professionals, data analysts, business leaders, academics, researchers, consultants, technology developers, and policymakers. By delving into various topics, from AI-driven customer experiences to the application of advanced technologies like text mining and blockchain, the book serves as a valuable resource for navigating the evolving landscape of customer engagement and marketing intelligence. Ultimately, it stands as a beacon, illuminating the path toward sustainable and responsible customer engagement strategies in the ever-evolving world of marketing.

The study looks at how 35 colleges and universities are using applications such as Bard, ChatGPT, AI-enabled Bing and others in their college marketing efforts. The study pinpoints exactly how much time survey participants are spending on artificial intelligence applications and what they are using them for. The report presents distinct datasets measuring use of each of ChatGPT, Bard, Bing and Llama. It also presents data for use for a myriad of marketing applications, such as developing personalized content, making blog or social media posts, developing chatboxes for inquiries, running digital ad campaigns and other applications. Survey respondents estimate how much more (or less) productive use of AI has made them, discuss the level of support they receive from college administration, and reveal their expectations for use of AI in the future. Data is broken out by size, tuition level and type of college or university, and for private and public colleges

Doctoral Thesis / Dissertation from the year 2023 in the subject Computer Sciences - Artificial Intelligence,, language: English, abstract: This thesis examines the integration of behavioural science terminology and artificial intelligence (AI) in tourism marketing. The primary objective of this study is to identify and analyse the potential synergies between these interdisciplinary disciplines and investigate novel strategies for enhancing marketing campaigns and promoting sustainable tourism. The study employs a multi-method approach, including a comprehensive literature review, in-depth interviews with industry experts, and case studies of effective marketing campaigns that engage AI and behavioural science principles. Tourism is a critical contributor to the global economy, accounting for an estimated 1-in-10 jobs worldwide. In the post-Covid era, the sector has experienced significant growth, leading to intense competition among tourism organizations and marketers seeking innovative and sophisticated marketing strategies to attract and retain customers. A promising approach to enhance customer experiences and maximize marketing efforts is integrating behavioural science and artificial intelligence (AI) in tourism marketing, optimizing marketing activities'effectiveness. Behavioural science involves systematically studying and researching decision-making processes, cognitive biases, and social influences to understand consumer behaviour better, promote environmentally friendly options, and influence purchasing decision. Similarly, AI technologies, such as machine learning and natural language processing, hold the potential to revolutionize business operations and customer engagement. When applied to tourism marketing, combining behavioural science and AI can improve personalization, targeting, and customer interactions, resulting in higher satisfaction and loyalty.

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.

In the modern data-driven era, artificial intelligence (AI) and machine learning (ML) technologies that allow a computer to mimic intelligent human behavior are essential for organizations to achieve business excellence and assist organizations in extracting useful information from raw data. AI and ML have existed for decades, but in the age of big data, this sort of analysis is in higher demand than ever, especially for customer support and analytics. The Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics investigates the applications of AI and ML and how they can be implemented to enhance customer support and analytics at various levels of organizations. This book is ideal for marketing professionals, managers, business owners, researchers, practitioners, academicians, instructors, university libraries, and students, and covers topics such as artificial intelligence, machine learning, supervised learning, deep learning, customer sentiment analysis, data mining, neural networks, and business analytics.

The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers'decision making within the industry's growing utilisation of AI.Simone Guercini analyses over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data-driven models now characterising marketers'decision making. Key examples of heuristics within marketing automation are referenced, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making convincingly asserts that technological tools which adopt functional heuristics have the potential to integrate AI into marketing competences without replacing human capabilities, instead using machine capabilities to support and augment human capacity with highly beneficial outcomes.This innovative and forward-thinking book will be a fascinating read for students and academics interested in marketing, social science, social policy, psychology, AI and cognitive science. Marketing scholars and practitioners will also find this a highly interesting read.

This book discusses recent research and applications about intelligent processing practices and tools for e-commerce data, information and knowledge. The authors first explain how advances in intelligent processing of data, information and knowledge that has wildly been used in e-commerce applications. They then show how this brings new opportunities and challenges for processing e-commerce data, information and knowledge. The book, made up of contributions from both academia and industry, aims to present advances in artificial intelligence to collect, process, and mining Data, information and knowledge, such as new algorithms and techniques in the field, foundational theory and systems, as well as practical e-commerce applications. Some of the topics discussed include AI for e-commerce, such as machine learning, deep learning; personalized service recommendation to e-commerce; modeling, description, and verification for data, information and knowledge; and task scheduling and performance optimization for large-scale concurrency.

We are entering the era of digital transformation where human and artificial intelligence (AI) work hand in hand to achieve data driven performance. Today, more than ever, businesses are expected to possess the talent, tools, processes, and capabilities to enable their organizations to implement and utilize continuous analysis of past business performance and events to gain forward-looking insight to drive business decisions and actions. AI-Enabled Analytics in Business is your Roadmap to meet this essential business capability. To ensure we can plan for the future vs react to the future when it arrives, we need to develop and deploy a toolbox of tools, techniques, and effective processes to reveal forward-looking unbiased insights that help us understand significant patterns, relationships, and trends. This book promotes clarity to enable you to make better decisions from insights about the future. Learn how advanced analytics ensures that your people have the right information at the right time to gain critical insights and performance opportunities Empower better, smarter decision making by implementing AI-enabled analytics decision support tools Uncover patterns and insights in data, and discover facts about your business that will unlock greater performance Gain inspiration from practical examples and use cases showing how to move your business toward AI-Enabled decision making AI-Enabled Analytics in Business is a must-have practical resource for directors, officers, and executives across various functional disciplines who seek increased business performance and valuation.

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling.This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

Use AI solutions in Salesforce to design complete enterprise solutions for sales, service, marketing, and commerce clouds and drive digital innovation in your organizationKey FeaturesLearn how to use Salesforce's AI features and capabilities to meet ever-evolving client needsGet expert advice on key architectural decisions and trade-offs when designing AI-driven Salesforce solutionsIntegrate third-party AI services into applications that modernize your solutionsBook DescriptionWritten for Salesforce architects who want quickly implementable AI solutions for their business challenges, Architecting AI Solutions on Salesforce is a shortcut to understanding Salesforce Einstein's full capabilities – and using them.To illustrate the full technical benefits of Salesforce's own AI solutions and components, this book will take you through a case study of a fictional company beginning to adopt AI in its Salesforce ecosystem. As you progress, you'll learn how to configure and extend the out-of-the-box features on various Salesforce clouds, their pros, cons, and limitations.You'll also discover how to extend these features using on- and off-platform choices and how to make the best architectural choices when designing custom solutions. Later, you'll advance to integrating third-party AI services such as the Google Translation API, Microsoft Cognitive Services, and Amazon SageMaker on top of your existing solutions.This isn't a beginners'Salesforce book, but a comprehensive overview with practical examples that will also take you through key architectural decisions and trade-offs that may impact the design choices you make.By the end of this book, you'll be able to use Salesforce to design powerful tailor-made solutions for your customers with confidence.What you will learnExplore the Salesforce's AI components and the architectural model for Salesforce EinsteinExtend the out-of-the-box features using Einstein Services on major Salesforce cloudsUse Einstein declarative features to create your custom solutions with the right approachDesign AI solutions on marketing, commerce, and industry cloudsUse Salesforce Einstein Platform Services APIs to create custom AI solutionsIntegrate third-party AI services such as Microsoft Cognitive Services and Amazon SageMaker into SalesforceWho this book is forThis book is for technical and functional architects, technical decision-makers working on the Salesforce ecosystem, as well as anyone responsible for designing AI solutions in their Salesforce ecosystem. Lead and senior Salesforce developers who want to start their Salesforce architecture journey will also find this book helpful. Working knowledge of the Salesforce platform is necessary to get the most out of this book.

Artificial intelligence is on everyone's lips in business, but only very few companies know what it is and how they could use AI to build new business areas. This book is about precisely that. The authors come directly from AI projects they have done with their clients. Benefit from this know-how to be successful with AI: - Fundamental understanding of the possibilities of Artificial Intelligence - Process model for developing AI applications - Impact assessment on processes and business models in different industries through AI - Application scenarios for customer processes from communication to administration - Application scenarios for the support of mobile processes. The book contains concrete, realisable use cases for manufacturing and service providers. Let it inspire you to develop and market your elegant solutions.

Your voice as biometric data, and how marketers are using it to manipulate you Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples'exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals'voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like something out of a science fiction novel. Yet a new business sector is emerging to do exactly that. The first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting and using voice prints for identification and more. Customer service centers are already approaching every caller based on what they conclude a caller's voice reveals about that person's emotions, sentiments, and personality, often in real time. In fact, many scientists believe that a person's weight, height, age, and race, not to mention any illnesses they may have, can also be identified from the sound of that individual's voice. Ultimately not only marketers, but also politicians and governments, may use voice profiling to infer personal characteristics for selfish interests and not for the benefit of a citizen or of society as a whole. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective, explores its contemporary developments, and offers a clarion call for regulating this rising surveillance regime.

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the'AI Marketing Canvas.'Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Le développement de l'économie numérique et de l'intelligence artificielle (IA) a modifié de façon importante les modes de production des produits et des services, à telle enseigne qu'il oblige les entreprises à revoir leurs pratiques de fonctionnement sur tous les plans. Qui plus est, l'accélération vers le numérique envahit peu à peu le quotidien de chacun et chacune qui voit se transformer parfois en profondeur son activité de travail jusqu'à entraîner une certaine forme de déqualification professionnelle, voire la perte de certains emplois et la création de certains autres, nécessitant un niveau de formation différent et plus élevé. Conçu selon une approche interdisciplinaire et grâce à la contribution d'autrices et d'auteurs québécois, français et belge, le présent ouvrage examine les principaux effets que provoquent ces transformations vers le numérique sur les mondes du travail ainsi que la place de plus en plus importante qu'y occupe l'intelligence artificielle (IA). Il propose un éclairage sur certains des enjeux que suscitent ces transformations tant sur le plan éthique que sur celui du dialogue social et de la gestion des ressources humaines ou encore sur le plan juridique. À ces enjeux s'ajoutent les défis que représentent la dilution de la frontière entre la vie de travail et la vie privée de même que la métamorphose du rapport entre l'entreprise et les personnes salariées qui découle du développement des plateformes numériques. L'ouvrage vise aussi à susciter la réflexion sur la nécessité de revoir les modes de régulation du travail pour lesquels il présente des avenues à explorer.

話題の人工知能の粋を集めた学会誌 話題の人工知能の粋を集めた学会誌人工知能に関する専門家からのさまざまな研究結果、レポートを載せ、この分野における最新の情報を掲載しています。 ★このような方におすすめ 人工知能に関心のある一般の方、人工知能の研究者 ●主要目次● 巻頭言 アーティクル 特集：「広告とAI」 特集：「不動産とAI」 レクチャーシリーズ：「シンギュラリティとAI」〔第1回〕 連載：「一人称研究」〔第2回〕 私のブックマーク グローバル・アイ〔第36回〕 学生フォーラム 書評