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Advertising management is the process of overseeing campaigns that seek to inform and attract consumers regarding a particular good or service. This process begins with the first stages of the market research that helps to create the advertising strategy, moves on to the development of the general outline for the campaign, the creation of a specific plan of action and the launching of the completed project. Without effective advertising management, ad campaigns and public relations efforts tend to founder and produce little or no results. Effective advertising always begins by engaging in competent advertising research. The research helps to identify the sectors of the consumer market that are most likely to positively respond to a given product. In order to identify these niche markets within the larger group of consumers, researchers will not only seek to understand what appeals to these buyers but why those goods and services have that inherent appeal. The data collected from the research can then be used to enhance the marketability of products, addressing everything from function to packaging. It is hoped that the book will give students, practitioners and anyone involved in marketing, advertising, or brand creation, the framework and knowledge with which to make more effective advertising decisions, and to communicate some of the excitement and vitality that characterises the advertising industry.

Financial Management means planning, organizing, directing and controlling the financial activities such as procurement and utilization of funds of the enterprise. It means applying general management principles to financial resources of the enterprise. Investment decisions includes investment in fixed assets (called as capital budgeting). Investment in current assets are also a part of investment decisions called as working capital decisions. They relate to the raising of finance from various resources which will depend upon decision on type of source, period of financing, cost of financing and the returns thereby. The finance manager has to take decision with regards to the net profit distribution. This unique book reflects an overview of various elements of financial management practice, policy and research to make reader perfect in the field. The aim of this book is to serve as source book on significant aspects of financial management, besides, being of utmost importance the book is a must for B. Com, BBA, M.Com and MBA students of our country.

This historical treatise fundamentally dilates upon the progress of Hinduism in Manipur during the eighteenth and nineteenth centuries, and highlights the far-reaching impact of Hinduism on the contemporary society, indigenous religion and culture, language and literature, art and architecture, sculpture and iconography, coins and epigraphy, and music and dance. It also focuses on religious and cultural assimilation and syncretization. It presents a balanced account of Hinduism that flourished and coexisted with primordial religion in Manipur during the period.This work is of immense use to those who are genuinely interested in the study of the evolution of Hinduism in Manipur.

This book deals with various facets of cultures and civilization of north-east India. It contains valuable information about the pre-historic megalithic cultures of the hill tribes, the genesis and growth of tribal culture, their exposure to civilization Aryanisation and Sanskritization, especially in the valley of Manipur. The book also deals with growth of Hinduism and Buddhism among the tribal people and all other related cultural facets in a lucid style.