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Che si tratti della diffusione di una nuova droga, di dipendenza dal gioco d'azzardo, di progettazione di giochi da tavolo o del funzionamento delle dating app (e dei social più in generale), il responsabile di tanti nostri comportamenti disfunzionali è uno: il loop della scarsità. Un meccanismo inscritto nei nostri geni da millenni di evoluzione, derivante da un sistema di prevenzione per metterci al riparo da carestie e periodi di magra, che ci porta ossessivamente a ricercare ricompense, gratificazioni e risorse, ma che fa a pugni con il mondo moderno, caratterizzato da abbondanza, relativa sicurezza e tecnologie sempre più sofisticate, rischiando di compromettere il nostro benessere fisico e psicologico. Da una fatiscente caserma di Kabul sino alle scintillanti luci di Las Vegas, passando per la natura selvaggia del Montana, la stazione spaziale internazionale e un monastero benedettino, Michael Easter ci guida in un viaggio per svelarci i rischi del loop della scarsità e farci vedere come la via d'uscita sia quella di sviluppare nuove e sane abitudini per riformulare il modo in cui soddisfiamo questa fame insaziabile.

NEW YORK TIMES BESTSELLER • The author of The Comfort Crisis asks: Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough?“Reveals the biological and evolutionary foundations behind your brain's fixations, so you can stop seeking and start living.”—Melissa Urban, Whole30 CEO and author of The Book of Boundaries “Michael Easter's genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.”—Dr. Peter Attia, author of OutliveHave you ever found yourself wondering “Why do I want more than I have?” Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find.But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. They're bombarding us with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:• Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory• Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks• Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station• Reframe how we think about and fix addiction and bad habits, from Iraq's chief psychiatrist• Recognize when you have enough, from a woman who left a million-dollar career path to adventure the worldOur world is overloaded with everything we're built to crave. The fix for scarcity brain isn't to blindly aim for less. It's to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.

Siamo circondati da comfort e comodità come mai prima d'ora nella storia umana, ma, paradossalmente, le nostre vite iperprotette e caratterizzate dall'abbondanza di risorse potrebbero anche essere la causa di molti dei disturbi di salute (fisica e mentale) a cui andiamo incontro. Questo libro è un coraggioso invito a infrangere i confini della nostra comfort zone e a esplorare il nostro lato selvaggio. Nella sua avventurosa ricerca, il pluripremiato giornalista Michael Easter si è confrontato con alcuni dei visionari e degli innovatori più fuori dagli schemi: dal miglior exercise scientist dell'NBA (che usa un'antica tecnica giapponese per “coltivare” campioni) all'economista e al leader buddhista che in Bhutan stanno dando una lezione al mondo su quanto la morte possa insegnare sulla felicità. Ciò che è emerso è che il benessere e le comodità della società moderna ci hanno rammolliti e che esporci volontariamente a una serie di scomodità e di condizioni al limite può aiutarci a riconnetterci con la natura e con il nostro lato più primitivo, aumentando notevolmente la nostra salute e la nostra felicità.

Discover the evolutionary mind and body benefits of living at the edges of your comfort zone and reconnecting with the wild—from the New York Times bestselling author of Scarcity Brain.“If you've been looking for something different to level up your health, fitness, and personal growth, this is it.”—Melissa Urban, Whole30 CEO and author of The Book of Boundaries“Michael Easter's genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.”—Dr. Peter Attia, author of OutliveIn many ways, we're more comfortable than ever before. But could our sheltered, temperature-controlled, overfed, underchallenged lives actually be the leading cause of many our most urgent physical and mental health issues? In this gripping investigation, award-winning journalist Michael Easter seeks out off-the-grid visionaries, disruptive genius researchers, and mind-body conditioning trailblazers who are unlocking the life-enhancing secrets of a counterintuitive solution: discomfort. Easter's journey to understand our evolutionary need to be challenged takes him to meet the NBA's top exercise scientist, who uses an ancient Japanese practice to build championship athletes; to the mystical country of Bhutan, where an Oxford economist and Buddhist leader are showing the world what death can teach us about happiness; to the outdoor lab of a young neuroscientist who's found that nature tests our physical and mental endurance in ways that expand creativity while taming burnout and anxiety; to the remote Alaskan backcountry on a demanding thirty-three-day hunting expedition to experience the rewilding secrets of one of the last rugged places on Earth; and more. Along the way, Easter uncovers a blueprint for leveraging the power of discomfort that will dramatically improve our health and happiness, and perhaps even help us understand what it means to be human. The Comfort Crisis is a bold call to break out of your comfort zone and explore the wild within yourself.

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