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This book can be integrated in any marketing course or serve as a reference for a standalone course about its two themes: retail space design, and its service offerings. It covers a wide variety of challenges faced by retailers while emphasizing customer experience and associated consumer behaviors. It proposes models for understanding the intricate relationship between design, architecture, consumer behaviors (both good and bad), and shopping experience. Presented in an engaging and accessible style, it contains theory and actionable managerial recommendations that are anchored in today's reality. It is enriched with numerous testimonials from managers and academics to support its content and reinforce its applicability. Whether you're a student seeking to grasp fundamental concepts or a seasoned professional aiming to refine strategies, this book is poised to elevate your understanding and proficiency in the realm of retail marketing and design.

Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions.Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.

This book presents a set of tools that will aid in deciding whether a project should go ahead, be improved, or abandoned altogether by pinpointing its vulnerabilities. It offers a review of project feasibility analysis, and more critically, psychodynamic aspects that are often neglected, including how stakeholders interact. It provides a complement to the common techniques used for analyzing technical, financial, and marketing feasibility. The goal is to identify'hidden truths'and eliminate those gray areas that jeopardize the success of a given project. The focus is on uncovering points of vulnerabilities in four key aspects of a project: People, Power, Processes, and Plan.

Trop souvent, les décideurs qui doivent approuver un projet se fient aux informations fournies par des entrepreneurs désireux d'obtenir un financement rapide et négligent la recherche des aspects cachés de la soumission du projet. Cependant, il n'est pas toujours simple de déceler les erreurs, les omissions et les exagérations contenues dans la soumission. Il n'est pas chose facile non plus pour un entrepreneur, même de bonne foi, de se distancier d'un projet en gestation sur lequel il a beaucoup travaillé afin d'en reconnaître les faiblesses. Quoi qu'il en soit, la réalité est qu'on peut assez aisément maquiller les chiffres pour faire paraître un projet faisable, ou encore, désirer tellement sa réalisation que l'on ferme les yeux sur des dimensions négatives pouvant mener à sa perte. Dans ce contexte, comment prendre la bonne décision? Cet ouvrage présente un ensemble d'outils qui aidera ceux qui doivent décider si un projet doit aller de l'avant, s'il a besoin d'améliorations, ou s'il doit carrément être abandonné. Il propose un examen en profondeur de l'analyse de faisabilité de projets, dont certains aspects sont bien souvent négligés, et fournit un complément aux techniques habituelles d'analyse de faisabilité technique, financière et marketing. Grâce à une méthode d'analyse rigoureuse permettant d'examiner la soumission sous divers angles, toute possibilité de « vérités cachées » ou de zones d'ombre est éliminée. Ce livre s'adresse aux étudiants des cours de faisabilité de projets, mais aussi aux chefs de projets et aux responsables des secteurs privés et publics impliqués dans le processus de décision qui souhaitent explorer les aspects oubliés de l'analyse de la faisabilité de projets, y compris les relations interpersonnelles.

This concise reference serves as a companion to traditional research texts by focusing on such essentials as model construction, robust methodologies and defending a compelling hypothesis. Designed to wean Master's and doctorate-level students as well as new researchers from their comfort zones, the book challenges readers to engage in multi-method approaches to answering multidisciplinary questions. The result is a step-by-step framework for producing well-organized, credible papers based on rigorous, error-free data. The text begins with a brief grounding in the intellectual attitude and logical stance that underlie good research and how they relate to steps such as refining a topic, creating workable models and building the right amount of complexity. Accessible examples from psychology and business help readers grasp the fine points of observations, interviewing, simulations, interpreting and finalizing data and presenting results. Fleshed out with figures, tables, key terms, tips, and questions, this book acts as both a friendly lecturer and a multilevel reality check.

Le personnage principal du livre, David A. Derlozki, démontre que l'intransigeance qui caractérise notre système «d'injustice» dans les causes de divorce est en fait une formidable machine à tuer l'enfance. Lui-même enfant du divorce, il est bien placé pour l'affirmer, avec plus de quarante années de recul et une maturité qui ne peut qu'étayer son propos. Pour David, la question se pose : instaurer une relation de respect et de confiance dans une atmosphère aussi empoisonnée? Mais lui et ses proches – Brigitte, Maxime, Vincent, et la petite Fannie – se débattent dans un monde aussi réel que malsain. Les convictions et les actions de David ne font qu'empirer les choses, mettant en danger Maxime, et surtout Fannie, qui a disparu avec sa mère.