Search

This book explores the nature-inspired and place-based vlogging activities of five young women who have become global icons in the last five years, and whose digital projects are a form of ‘nature life writing'in the Anthropocene. Li Ziqi, Dianxi Xiaoge, Jonna Jinton, Annabel Margaret and Paola Merrill draw on their culture and use technological equipment and social media (especially YouTube) to build dynamic narratives about living in the countryside. Through their online platform they show unique, picturesque footage of their daily routines and rural environments, and present the ways in which they nurture connections between people in the community and animals and landscapes. The study shows how, paradoxically, their digital life writing projects attempt to resist the attention economy but at the same time use strategies to sustain it. Through the various lenses of ecobiography, cultural ecology, digital archiving, ecospirituality, phytography, and ethological poetics, this book also foregrounds the significance of plant life and landscapes – they are reminders of how human lives are inextricably entangled with traditional values and the natural world.

Grab your phone and your friends and start making fame-worthy content today!Get TikTok Famous Fast is a bite-sized guide to building your own empire on TikTok and using it as a launchpad for your personal brand and media career.Top TikTok stars and industry insiders provide their tips on how be a hit, how to make your content the best possible, how to tap into the latest memes and trends, how to edit and - most importantly - how to grow your following.

Die Produktrecherche findet immer mehr im Internet statt, vor allem in Sozialen Medien. Das haben auch Unternehmen erkannt und nutzen verstärkt Influencer Marketing, um für Ihre Produkte zu werben. Einer der beliebtesten Social-Media-Kanäle für die Zusammenarbeit mit Influencern ist Instagram. Doch wie wirkt sich Influencer Marketing auf die Einstellung gegenüber dem werbenden Unternehmen, dem Influencer sowie der Plattform aus? Welchen Einfluss nehmen Influencer auf das Konsumentenverhalten? Und welche Rolle spielt das Alter dabei? Diese Publikation klärt die wichtigsten Fragen zur Verkaufsstrategie Influencer Marketing, indem sie die Chancen und Risiken von verschiedenen Social-Media-Kanälen beleuchtet. Des Weiteren stellt sie Kriterien für die Auswahl von Influencern dar und gibt Tipps, mit denen Unternehmen Influencer Marketing effektiv nutzen können. Aus dem Inhalt: -Online-Marketing; -Reichweite; -Blog; -Plattform; -Markenbotschafter

Would you like to earn millions by talking about your favorite subject? A new generation of vloggers have become millionaires by sharing make-up tutorials, comedy sketches and gaming videos. These people didn't start off with fancy equipment, expert technical knowledge or huge audiences. They are self-made. This book examines how they achieved success and provides a step by step guide to the process of finding fame and fortune online. Featuring advice from vloggers including Jim Chapman, Fleur De Force and KSI alongside business tips from YouTube CBO Robert Kyncl and Gleam Futures founder Dominic Smales, this book contains insider information about the mechanics of making money by vlogging. Subjects covered include brand-building, filming and editing equipment techniques, social media, working with talent managers, dealing with digital marketing agencies, making merchandise and negotiating with brands.