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1. Information Search and Decision Strategies Among Health Care Consumers

Author

Pechmann, CAR, Stewart, DW, Hickson, GB, Ratneshwar, S, and Altemeier, W

Subjects
Advertisement, Health Care, Marketing, Psychology
Abstract

Astudy of the selection of health care providers for children revealed little systematic search activity among consumers forthis high involvement task. Differences were found between users of specialists, pediatricians, and generalists, family and generalpractitioners. Reasons for the lack Of search activity and the presence of the specialist/generalist dichotomy are offered.

Published
1985

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