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The observation of urban reality complexity, through a new sensibility towards the environment, the nature and the earth, is slowly changing the sense and the value of some practices of architectural and urban acting, not only in the academia, but also in the institutional/politic field. In this way, it is possible to define a new kind of urban landscape, the productive landscape, whose main component is represented by the land and by its multi-functional value. A experimentation of the concept has been applied to the ex Nato area in west Naples (Italy). The area was occupied by the U.S. Army for 50 years. In 2013, it was finally freed, and through an agreement with the Municipality of Naples (in the person of the Mayor Luigi de Magistris) and the Banco di Napoli Foundation, what once was a place where wars were decided, today it becomes a place to build peace and sociality. The project of an agricultural natural park stems from a public demand and from the active participation of citizens that promoted the use and management of this area. The realization of this project for the Municipality of Naples is an example of how the interests of citizens, institutions and professionals can meet. Therefore, the guiding principles of Naples municipality “interest” can be summarized as follows: the identification of a young segment of the population as the first recipient of the area reuse, the expression of the social function of the project to be implemented in order of a recovery of social cohesion, a conformation of an urban self-governing community of users and residents, activation of spontaneous processes among the users, direct participation of the citizens, support of public institutions, adoption of environmental sustainability.