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The focus of this research is on the concepts of “communicative strategy” and “discursive practice,” which are frequently used today without being tied to a specific linguistic paradigm. The objective was to clarify whether these concepts can be classified as cross-paradigmatic, meaning they are not limited to a specific linguistic paradigm. The study revealed that despite their apparent similarities, these concepts differ in several key characteristics and are aimed at solving different tasks. Additionally, it was found that the main differentiation between these phenomena occurs at the level of their association with different linguistic domains: discursive practice is an element of discourse (and therefore belongs to the discursive paradigm), while communicative strategy is an element of communication (and is thus considered within the framework of the communicative-pragmatic / linguo-communicative paradigm and speech act theory). Analysis of contemporary research focused on studying communicative strategies and discursive practices showed a prevalence of a more “narrow” interpretation of the concept of “discourse,” which allows for the identification of specific forms of communicative practices within discourse. Furthermore, there is a simplification in the understanding of the implementation of discursive practices.

The issue of the semantic, pragmatic and axiological specifics of cybersecurity discursive practices as it is displayed in the genres of media and online communication is considered. The novelty of the work lies in the application of the corpus linguistics methodology to the study of discourse, understood as a language-mediated social practice. The relevance of the work is due to the interest of linguistics in the study of discursive practices that shape a new social reality formed as a result of the Russian language functioning. By using the methods of corpus linguistics, the cognitive-semantic structure of discursive thesaurus, which comprise a new layer of lexical units, has been reconstructed, thematic groups of lexical units have been identified and their distribution in various genres of cybersecurity discourse has been established. It has been found that along with the terminology focused on the transfer of operational, practical knowledge about safe online practices, the texts in the corpus regularly employ lexical units with military and aggressive semantics, which indicates the contradiction between the goals of the discourse aimed at forming a positive attitude towards digital technologies, and language means employed to achieve them. It is shown that due to regular occurrence of neutral lexical units in negatively colored contexts, they develop negative evaluative connotations, which also contributes to the formation of users’ distrust of new technologies, enhances the feeling of risk, and generates anxiety and concern.

The authors consider identity as a conditional discursive construct, the result of subjects of discourse identifications and offer their own methodology for its analysis. It is shown that regional identity can be represented in the form of a model based on spatial and temporal identifications that specify the coordinate system of reality in which there are residents of the region in question. The concept of space-time is complemented by a set of diverse thematic identifications, including economic, political, cultural, ethnic, religious, linguistic, etc. For the first time in the framework of the socio-constructionist paradigm, a discursive model of the regional identity of the inhabitants of Tatarstan is constructed in the article. The empirical material of the study is the corpus of texts of Tatarstan media for 2017-2019. It is shown that the spatial identification of Tatarstan people includes the practice of selecting, nominating and describing significant geographical objects, the practice of constructing relations of Tatarstan with other geographical objects. Particular attention is paid to the practice of constructing the capital status of a regional center, as well as the relationship of spatial and political identifications. Analyzing the practices of ethnic, religious, linguistic and cultural identification, the authors come to the conclusion that the identity of the Tatarstan people is ethnocentric: despite the declared multinationality and multi-confessionality of the region, Tatars as an ethnic group, Tatar language, Tatar culture and Islam as a traditional religion of the Tatars are of particular importance.

The article is devoted to the problem of social constructionism of modern discourses, which is manifested in their ability to form the opinion of target groups and create algorithms of social actions. The existing approaches to the understanding of social constructionism, indicating the possibility of linguistic interpretation and modelling technologies for creating discursive models and their inclusion in the activities of social groups, one of which is the corporation, are considered. The novelty of the study is seen in the fact that for the first time the concept of “discursive technology” is considered as an object of study in linguistics, characterizing social constructionism. A typology of discursive technologies of construction, including technologies of text construction, text development and its implementation in professional practices of corporates is proposed. The author uses the method of complex pragmastylistic analysis of texts in corporate discourse and reconstructs the discursive technologies of text construction and the formation of communicative skills of staff.