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In the article foreign, in particular, the Polish experience of diagnostic of students information and communication competencies is characterized. Foreign scientists focuse their modern searches on identifying students skills of using the Internet. Standards defined by Polish researchers are multifunctional and enable the determination of the cognitive, appraisal, creative and social students skills to function in the network. Structure of seven standards (literate and successful information search, critical evaluation of information, creation, transformation and presentation of information content, legal principles of creation and distribution of information content, empathy and imagemaking, security and privacy; participation in the online communities), their components and related parameters are characterized. General results of Polish scientists researches are presented.

The article describes the international experience of the complex of competences formation which every modern teacher must possess to develop the students’ skills of effective activity in information environment, to bring them to creative interaction with mass media, based on educational technologies of media pedagogy. It is lighted the use of media and information and communication technologies in education, aimed at teachers’ and students’ critical perception development, their ability to resist the cult of violence, brutality, excessive sexualization forced by media production. The strategies of creative interpretation and use of media in teaching activity are identified.