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Purpose: There has been limited research on why football clubs contribute to charity. This paper examines how football clubs and their charitable conduits report information when discussing their connectedness. In addition, it explores reasons why, and the extent to which, football clubs support altruism via such charitable vehicles. Design/methodology/approach: Case studies of four major football teams (Manchester City/Manchester United in England and AC Milan/Inter Milan in Italy) are discussed, with formal reports of the clubs and their associated charitable conduits being analysed. Findings: Boundaries between the clubs and their charitable conduits are frequently blurred. Evidence suggests that acknowledging the co-existence of different factors may help to understand what is reported by these organisations and address some of the caveats in terms of autonomy and probity of their activities and reporting practices. Research limitations/implications: The research uses case studies of four major 'powerhouses' of the game and their associated charitable spinoffs. While this is innovative and novel, expanding the research to investigate more clubs and their charitable endeavours would allow greater generalisations. Practical implications: The study provides material that can be used to reflect on the very topical subject of 'sportswashing'. This has the potential to input to deliberations relating to the future governance of the game. Originality/value: The paper explores relationships between businesses and charities/nonprofits in a sector so far little investigated from a charitable accountability perspective. It suggests that motives for engaging in charitable activity and highlighting such engagement may extend beyond normal altruism or warm-glow emotions. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this commentary paper is to analyze the burst of joy experienced by global football fans when England lost the final match during the Euro 2020 against Italy. Design/methodology/approach: The author worked with netnography (Internet ethnography), gathering material from the internet. Findings: The author would consider the emotional explosion as a creative expression that was possible to happen through football. Football is not only a part of popular culture, it also creates it. It acted as a platform allowing for emotional engagement and covering different issues connected to global politics. Research limitations/implications: It is just a small study based on very limited material (Internet sources). However, it highlights every-day use of Internet and the possible amplification of certain sentiments if allowed. Practical implications: Methodologically, it shows how Internet sources might be used when connected to football. It also provides an insight how Internet users can exchange opinions using sports (e.g. football) as a background. Social implications: This text highlights that football can be used as a platform do express/discuss difficult issues and that average citizens can be heard just because the platform is football. Originality/value: To the author's knowledge there is no academic text with this issue in focus yet. [ABSTRACT FROM AUTHOR]