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Sustainable development is the topic associated with economic growth, and it is discussed with the need to find a way how to satisfy requirements of the present generation without compromising the limits of future generations, guaranteeing the balance between economic growth, care for the environment and social well-being. This idea is analysed within different industries including the building industry looking for the possibilities to meet housing demands in accordance with environmental and health requirements. Therefore, the importance of innovation in the building construction material for sustainable growth focusing on wood-based structures represented by eco-innovation and alternatives to brick buildings in this context is still growing. The results of the survey aimed at investigating the perception of respondents towards various construction types of buildings with reference to reverse thinking is presented in the paper. A questionnaire survey was applied allowing to collect information based on the answers of the investigated sample of respondents in Slovakia to various facts regarding their perception of selected construction types of buildings. Subsequently, the obtained facts were compared to find out the influence of construction type on the choice of family houses of the respondents and, paradoxically, the design effect if they did not have more information about the construction type. Based on the results, the design of family houses significantly influences the decision-making of respondents when choosing a family house unless they have more specific information about its construction. [ABSTRACT FROM AUTHOR]

A model of the influence of the climatic conditions of Slovakia on the consumption of firewood and the production of emissions in creating thermal comfort in a heated building is presented in the paper. The temperature of atmospheric air ranges from -11°C to -18°C in winter and the number of days of the heating period in the range between 202-253 in individual localities of Slovakia is reflected in the size of heat losses of the heated building, fuel consumption, and emissions production. The presented model allows for balancing the consumption of firewood and emission production for individual localities in Slovakia, following the locality's climatic conditions, the heated object's size, the boiler's thermal efficiency, and the type of firewood. [ABSTRACT FROM AUTHOR]