1. Line extensions a hit.
- Author
-
Kaplan, David
- Subjects
- *
PERIODICAL publishing , *AFRICAN American women , *AFRICAN American periodicals , *ADVERTISING , *PRINT advertising , *WOMEN college teachers - Abstract
The article reports on the launch of publications aimed at African-American women. Samir Husni, professor of journalism stressed the relations between magazine publishers and advertisers in the United States. Market trends indicate the strategies of advertisers in print advertising citing their sponsorship of events supported by the publications "Honey" and "Essence," including The Essence Music Festival.
- Published
- 2000