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This paper discusses the importance of integration and identity as country strategies to promote better ways to market their products and sales of services to those involved in partnerships for generating complementary methods in common markets. Countries, especially those with weaknesses in meeting needs have sought ways associative integration, through the simple bilateral agreements, to the formation of economic communities, characterized by monetary integration, fiscal, labor, tariff, etc. In Latin America it is common to find a number of economic agreements signed between countries, such as the Andean Community of Nations (CAN), Group of three (Colombia, Mexico and Venezuela), CARICOM, which is a common trade agreement Caribbean. All these arrangements are designed to facilitate exchanges that make them viable complementary processes for generating default tariff markets. [ABSTRACT FROM AUTHOR]