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Although last year's Super Bowl seemed to herald a new level of consumer involvement--notably, user-gen ads from Chevrolet, Doritos and the NFL--this year's broadcast on Fox is looking a bit [...]

In a world where Tay Zonday is the best thing to happen to Dr Pepper since its 1970s' 'Be a Pepper' campaign, it can be hard to predict which ads [...]

Can old agencies learn to love new technologies? Can a viral campaign that starts with the 'right' four people replace a network TV buy that reaches 40 million? These were [...]

CANNES, FRANCE 'Evolution' was the watchword at the 2007 Cannes Lions last week, as 11,000 delegates from the ad industry gathered in the South of France to celebrate creativity and [...]

Mark Wahlberg, dressed in military fatigues and toting a sniper weapon, is running across a phone screen. After several quick cuts, he's at a table and looking pensively at a [...]

As an eighth grader in New Jersey, Marc Ecko would airbrush graffiti-style bubble letters onto his classmates jean jackets at their request. By the time he got to high school [...]

In 1988, one of the more unusual things a visitor to dirty, dangerous Manhattan would have seen was a trio of blue-painted, black-clad bald men parading around the East Village, [...]

As a kid growing up during the early '60s in Roxborough, a blue-collar neighborhood in Northwest Philadelphia, Alan Cohen would write away to the big three networks for copies of [...]

Isidoro DeBellis' award-winning career started on a less than encouraging note. After graduating from the University of Windsor, Toronto, in 1985, where he majored in film and TV, the aspiring [...]

Kurt Andersen is known for many things. Co-founder of the seminal snarky magazine, Spy, author of Turn of the Century and Heyday, and host of the arts an d culture [...]

When Mikkel Vestergaard Frandsen took the stage two weeks ago to accept Saatchi & Saatchi's Award for World Changing Ideas for his company's product, LifeStraw--a purification tube that filters parasites, [...]

GameStop, the world's largest gaming retailer, has more than 4,000 stores in the U.S. Inside the vast majority of those stores sits a large-screen television that only plays GameStop TV, [...]

NEW YORK Johnson & Johnson's BabyCenter.coin is taking the lessons it learned from its five-month-old Spanish language mobile site and applying them to an English-language mobile site set to launch [...]

Derek Handley is snch an avid poker playl er that in addition to playing in three World Poker Tour events over the years, where he usually finishes in the top [...]

Hyperfactory Background: Founded in 2000 by brothers Derek and Geoffrey Handley in Auckland, New Zealand. In 2007, Rich and Paul Franks, the former chairman and current head of TV, respectively, [...]

NEW YORK Disney may be family friendly but some agencies aren't feeling the love. The studio 'is looking for BIG ideas that break the traditional movie-marketing concepts,' according to a [...]

Thank Lachlan Murdoch for The Glue Society. The 11-person creative group, which turns 10 this year, got its start when founders Gary Freedman and Jonathan Kneebone, Brits working at Young [...]

Milos Forman is a storyteller. The 75-year-old director decided to become one while listening to tales being told by his elders while growing up in Czechoslovakia in the 1930s. 'I [...]

NEW YORK Wendy's has flipped its wig. After eight months of men in red pigtails demanding a hot, juicy burger, while sales slumped and investors grumbled, the fast-food chain today [...]

B Lab wants to make the business world a better place. The Berwyn, Pa.-based nonprofit attempts to do this by setting social and environmental standards that companies must adopt if [...]

For Kevin Carroll, inspirational speaker, former Nike executive and frustrated cellist, it all comes down to the red rubber ball. The 49-year-old married father of three spends much of his [...]

NEW YORK With the release last week of a video game called Pain, Sony Computer Electronics America moved one step closer to having what would amount to metrics for ads [...]

Richard Kirshenbaum has serious chutzpah. Now 46, married and the father of three, he started Kirshenbaum Bond + Partners with Jon Bond 20 years ago. The New York agency where [...]

As the sales promotions manager for Toyota's youth-targeted Scion brand, Jeri Yoshizu's job is to make sure the car is considered cool. She does this in part by sponsoring roughly [...]

'Are you an in girl?' With those e-mailed words last November, Sephora launched a lead-generating program targeting brand enthusiasts. The beauty retailer, which says the effort gave it valuable insight [...]

Bobby Shriver comes from a philanthropic family. His mother, Eunice Kennedy Shriver, started the Special Olympics, and his father, Sargent, was the first director of the Peace Corps. He has [...]

Radar Communications, John Winsor's research company, was bought by MDC's Crispin Porter + Bogusky in May and merged into the agency's research department, Cognitive and Cultural Studies. The group was [...]

Your Webisodes are a hit and you want to know what to do next. One suggestion: Edit them together and take the resulting film on the festival circuit. That's what [...]

On AMC's Mad Men, which premiered July 19, people drink alcohol in the morning, men wear suits and ties, and women are treated without much regard. Welcome to advertising circa [...]

The print ad from New York independent agency StrawberryFrog features two T-shirts--one with a generic 'logo,' the other with a frog wearing a beret, also known as the agency's logo--next [...]

Taxi New York, the two-year-old outpost of the Canadian agency run by Taxi co-founder, and chairman and CCO Paul Lavoie, has already had a good year. Its won seven of [...]

In Test Drive Unlimited, a racing game from Atari set on the Hawaiian island of Oahu released last fall, garners had the option of 'purchasing' a car (with game points) [...]

The arrival of spring means the return of baseball, which in turn means a new season of Major League Baseball sponsorships. Over the last five years, MLB has doubled its [...]

Though he entered the School of Visual Arts in New York to become a graphic designer, Roger Camp signed up for advertising classes by mistake. Camp, 37, recently named CCO [...]

NEW YORK In a move that could make its business reply cards obsolete, a mobile effort from GM has its Saab brand prospecting for leads via cell phone, a strategy [...]

Over the course of 2006, the editors of Adweek looked at more than 2,000 spots. While TBWA\Media Arts Lab's 'Mac vs. PC' for Apple took top honors, The Martin Agency's [...]

When the managing partner and founder of San Francisco-based Science + Fiction watches television, he doesn't pay much attention to the advertising. Yet the branded entertainment executive, 46, has been [...]

Orville Redenbacher, the (long-deceased) familiar face of gourmet popcorn, reintroduced himself to America during last week's Golden Globe Awards broadcast with his familiar greeting, 'Hello, I'm Orville Redenbacher.' Only this [...]

Pete Favat grew up in New York City surrounded by billboard ads he found 'stupid' and 'ugly.' 'It's like that Japanese philosophy that if you hate something, you can change [...]

The article discusses the television advertisements that are expected to be broadcasted during Super Bowl XLII. It is reported that many of the advertisements set to broadcast during the football game are expected to be more traditional, featuring animals and celebrities. In 2007, many advertisers decided to use user-generated advertisements and other non-traditional advertising approaches. Some of the brands highlighted in the article include Budweiser, Careerbuilder.com and GoDaddy.com. INSET: One Brand's Trip to the Game.

The article profiles art director Dayoung Ewart, who works for the advertising agency Crispin Porter + Bogusky. Ewart has worked on advertising campaigns for Coca-Cola and automobile maker Volkswagen. The article explains that Ewart became involved with Crispin Porter + Bogusky by establishing a correspondence with Mark Taylor, an art director at Crispin. Ewart sent a letter to Taylor explaining how she admired an advertising campaign he did.

The article examines the hiring practices of advertising agencies when they are recruiting for creative talent. Some of the advertising agencies featured in the article include Crispin Porter + Bogusky, Goodby, Silverstein & Partners, Saatchi & Saatchi, DavidandGoliath, and JWT. The article explains that many advertising agencies are looking for creative talent that may not have a background in the advertising industry, instead the agencies are looking for individuals who have big ideas.

The article focuses on mobile marketing's growing popularity in the United States. Mobile creative advertising utilizes cell phones to distribute branded entertainment. Eyespot.com, a video editing and distribution web site, is mentioned. Companies like LionsGate and Paramount Pictures and record label Jive are working with Eyespot to post content like trailers and music videos, which users can remix and send via their cell phones. Companies Mywaves, The Hyperfactory and Soapbox Mobile are mentioned.

The article focuses on entrepreneur Marc Ecko, whose company Marc Ecko Enterprises includes marketing and media operations. Ecko's firm is developing a video game based on the CBS television program "Dexter" and has produced Internet advertising for the footwear company Zoo York. In 2007, Ecko purchased the ball hit by baseball player Barry Bonds for his record-breaking 756th home run, then held an Internet public opinion poll on what he should do with it.

The article presents a profile of Alan Cohen, president of the advertising and marketing agency Initiative West. Cohen has an extensive background in marketing for television broadcasting, including directing marketing for the subscription television network Showtime, which is now one of his firm's clients. Cohen states the most significant change in marketing is the consolidation of services by agencies which used to be provided by many separate companies.

The article presents a profile of advertising executive Isidoro DeBellis. A list of companies that he has worked for is presented, including Kirshenbaum Bond + Partners, where DeBellis is the network creative director. The various advertising accounts and campaigns he worked on are listed, such as the National Basketball Association, Reebok, and Mello Yellow.

This article discusses designer and critic Kurt Anderson and the growing connection between print journalism and design. Andersen's experience in the design community is described, along with his views of the increasing importance of design in magazines and other publications. The article includes quotes from Anderson, as well as some biographical information on his past and current projects.

The article discusses the findings from a study that showed that sales increased for video game titles that were advertised on an in-store video network. The article explains that inside a majority of GameStop stores, the world's largest gaming retailer, there is a large-screen television that only plays GameStop TV, which features video-game previews, interviews with game developers, television ads and integrated advertising. The study found that games featured on this had sales increase.

The article profiles Mikkel Vestergaard Frandsen, founder of LifeStraw, which is a purification tube that filters parasites, bacteria and viruses from water as it is drunk. Frandsen received the advertising agency Saatchi & Saatchi's Award for World Changing Ideas for the LifeStraw. When Frandsen won the award he indicated that he would use the prize to get the LifeStraw to people in developing nations, where about 6,000 people per day die from a lack of safe water.

The article profiles the mobile technology advertising agency Hyperfactory. The article explains that since launching in 2000, The Hyperfactory has won numerous creative awards including three Adweek Buzz Awards. The Hyperfactory was founded by brothers Derek and Geoffrey Handley. A brief biographical overview is presented of the Handley brothers. Some of the agency's clients have included New Zealand's Wellington Zoo, Coca-Cola and Rugby Union.