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1. Peeling Back The Onion

Author

GREENBERG, KEN

Subjects
ACNielsen Corp. (Schaumburg, Illinois) -- Reports -- Statistics, Hispanic American consumers -- Statistics -- Reports, Marketing research firms -- Reports -- Statistics, Consumer behavior -- Statistics -- Reports, Advertising, marketing and public relations, Business, Business, regional
Abstract

Marketers get closer to understanding the segment with each layer. When Isabel Valdes came to the United States in 1974, her first trip to a grocery store proved overwhelming and [...]

Published
2001

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