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WHAT PRICE GLORY? Sure, an advertiser can buy, buy, buy, until it's got more air time for its commercials than the Donald Trumps have gotten recently for their titillating split. [...]

LOS ANGELES -- Citing 'creative and strategic differences,' independent G&M Plumbing and quick-serve restaurant chain Del Taco have parted ways, the agency said. G&M in Manhattan Beach, Calif., has handled [...]

LOS ANGELES -- Independent Krueger Communications' latest commercial featuring fast-food chain El Pollo Loco's poultry-grilling pinup breaks this week, according to the agency. In this sixth iteration, the Latin bird [...]

LOS ANGELES -- Fast-food chicken chain El Pollo Loco has tapped Krueger to handle its $7 million advertising account, the client said. WPP's Young & Rubicam in Irvine, Calif., has [...]

LOS ANGELES -- Playboy founder Hugh Hefner appears in his first full-fledged commercial campaign as an advocate of variety--in girlfriends and Carl's Jr. restaurant-style burgers. The first of three television [...]

LOS ANGELES -- Mendelsohn/Zien takes Carl's Jr. to the hoop in a 10-second spot celebrating the Los Angeles Lakers acquisition of Karl Malone. With a simple display of the fast-food [...]

Mexican-Food Chain to Decide in May, Could Boost Spending LOS ANGELES--El Torito Restaurants has narrowed the search for its estimated $3 million account to four finalists. Those still in the [...]

An NBA star in a public park can't help but attract attention. So it wasn't surprising that word spread quickly through a northern Los Angeles neighborhood recently that Kobe Bryant [...]

El Pollo Loco, Irvine, Calif., and cruz/kravetz: Ideas, Los Angeles, are rolling out a TV campaign, tagged 'Una locura sin fin' ('A never-ending madness'), aimed at [...]

Ad Budget Could Reach $6 Mil. or More for McCann Successor LOS ANGELES--West Coast fast-food chain In-N-Out Burger has trimmed the list of agencies hunting its ad business and could [...]

Apparently, the Meaty Cheesy Boys of Jack in the Box commercial fame have aspirations beyond singing about cheeseburgers. Four members of the spoof boy band--which sings of its devotion to [...]

LOS ANGELES--A new $100 million branding campaign breaking this week for fast-food chain Hardee's relies on the singing talents of Smokey Robinson, Boyz II Men and Vonda Shepard. In a [...]

Stewart Holt Advertising, Ontario, has purchased the former Chevy's restaurant site at Centrelake in Ontario. The agency will move to its new offices in March. Del Webb's Conventry Homes selected [...]

Taco Time thinks the Taco Bell Chihuahua's 15 minutes of fame are up. In a new TV commercial from Red Monkey Ads & Ideas, Portland, Ore., Taco Time pokes fun [...]

Del Taco is moving forward with its new ad campaign featuring a swashbuckling spokesman despite a pending lawsuit claiming the character too closely resembles Zorro. The Mexican-style fast-food chain earlier [...]

LOS ANGELES-TBWA/Chiat/Day rolled out the first TV spot last week in an estimated $40 million campaign to support Tricon's promotional tie-in with the new Star Wars film The Phantom Menace. [...]

LOS ANGELES--Del Taco breaks a 30-second TV spot this week touting its new barbecue sauce. Italia/Gal, Los Angeles, created the commercial, which takes a shot at the Laguna Hills, Calif.-based [...]

THE SIXTH ANNUAL MEASURE OF EFFICIENCY How much does it cost to make an impact? In the following charts, we list the 'efficiency quotients' of brands in 10 key categories. [...]

ANAHEIM, CALIF.-Mr. Beef and Della Femina McNamee couldn't cut it for Carl's Jr. Can Mr. Farrar and his new agency.? That's John Farrar, Carl's new vp/marketing, who last week stunned [...]

Keith Reinhard is a long ball hitter, a tenacious salesman and cheerleader, who has the good sense to pull back when his sales pitch is wrong. Thus, following the merger [...]

LOS ANGELEs-They'll chew whole jalapenos before admitting it. But Taco Bell regional marketing executives have contacted L.A. agencies regarding the Greater Los Angeles Taco Bell Advertising Association's estimated $10-million account, [...]

LOS ANGELEs-The legendary Dinkum Dog review a few years back was strange. The Carl's Jr. review was stranger-as in Peter Stranger, president of incumbent Della Femina, MeNamee WCRS, who, some [...]

LOS ANGELEs-Della Femina, McNamee WCRS's yearlong growth streak appears to have run aground on the price-cutting shoals of the West Coast's fast-food market. Carl's Jr., the Anaheim, Calif.-based regional fast-food [...]

LOS ANGELES-Squirming babies, couples who whisper conspiratorially, Dick Tracy, Greg LeMond and Groucho Marx ... is this any way to sell fast food? As competition for the consumer's dollar has [...]

LOS ANGELES -- EI Polio Loco plans to name 12 contenders next week from a list of 60 agencies contacted for the $7 million account, sources said. The 300-unit fast-food [...]

LOS ANGELES -- Jack in the Box's advertising mascot is straying into new territory to introduce additions to the fast-food chain's menu. New ads breaking now from Secret Weapon Marketing [...]

LOS ANGELES -- El Pollo Loco has launched a review for its $7 million general-market creative and media account, the client confirmed. Search consultant Mike Marsak of Effective Marketing Strategies [...]

At the tender age of 15, I got involved in the ad business. My mother, then a student at Queens College, met a lady there who was a casting agent's [...]

DGWB in Irvine last week launched a $5 million campaign for Wienerschnitzel in Newport Beach themed 'The Delicious One. America's most wanted hot dog.' The effort includes three 30-second TV [...]

LOS ANGELES--As if creating Baby Bob weren't enough, Siltanen/ Keehn is now introducing viewers to a giant pink tongue and a youngster named Little B. The characters appear as guests [...]

LOS ANGELES -- Burger King is diving head-first into fast-food's bargain end this week with four new TV spots featuring a wisecracking talking menu and a hidden camera. As part [...]

NEW YORK--Wieden + Kennedy is off the Pizza Hut roster after only four months, a client rep confirmed. The move comes six weeks after a Wieden TV spot for the [...]

NEW YORK--Wieden + Kennedy's first work as a new roster shop for Pizza Hut has been pulled off the table after only a week. Replacing it is a spot from [...]

accounts in review BUDGET CLIENT/BRAND CONSULTANT $160 million Hyundai Motor Co., Select Resources Fountain Valley, Calif. International, (U.S. creative) West Hollywood, Calif. $150 million White House Office None of National [...]

LOS ANGELES--Foote, Cone & Belding has shuffled management on its $200 million Taco Bell account, confirmed FOB Southern California president Jim Harrington, who will now lead the business from Irvine, [...]

Several advertisers will launch new work on Sunday's Academy Awards broadcast. JCPenney, the exclusive retail sponsor of the program, will introduce creative from DDB, Chicago. The spots continue the tagline [...]

LOS ANGELES--Latin heartthrob Gerardo, best known for his '90s hit song 'Rico Suave,' is back in the spotlight in a new ad for Carl's Jr. The Spanish-language TV spot features [...]

LOS ANGELES-DGWB introduces 'America's most wanted hot dog' in its latest animated action TV spots for Wienerschnitzel. The estimated $5 million campaign, which includes radio spots, breaks Oct. 14 in [...]

Teensy Tacos Make Cents at Taco Bell IRVINE, CALIF.--In new ads from Taco Bell, the red-hot Mexican-style fast-food firm aims to make a big deal out of a little something. [...]

IRVINE, CALIF.-Taco Bell hasn't yet advanced to tutti-frutti. But it is taking the plunge outside of beef and beans in a big way, with a little personal advertising help from [...]

LOS ANGELES-IF consumers don't chicken out-and there's no sign that they will fast-food advertisers may soon have another competitor under their skin. Koo Koo Roo Chicken, a two-year-old chain here, [...]

In Livingston's Ads, Old Is in at In-N-Out LOS ANGELES - Ah, the good old days. At In-N-Out, they never died. The family-run burger company starts its meetings with the [...]

KFC Puts McRonald on the Griddle, But Who Gets Burned? When you see a congressional committee bearing down on a witness, which side gets your instinctive sympathies? In a pair [...]

Hispanics Hunger for Burger Biggies' 'Lots of Tortillas' CHICAGO--McDonald's last week severed its $8-9-million ties with Conill Advertising, its Hispanic agency of 13 years, setting up the biggest Hispanic account [...]

Is It Time for a Taco Tango? Agencies Woo Coy Taco Bell IRVINE, CALIF.--Welcome signs festooned the lobby of Foote Cone & Belding/S.F. last week, hung in honor of a [...]

Taco Bell's Cooking Up New Concept, But Tracy-Locke's Locked Out of Pitch IRVINE--Taco Bell, the $100-million enchilada on the client roster of Tracy-Locke/L.A., is searching for an agency to help [...]

Phoenix Shop Drops Its Golden Arches PHOENIX--For Pollick & Associates, there will be no Mac tonight--or any other night. The Phoenix-based agency last week resigned the estimated $4-million-plus Northern Arizona [...]

Burger King Readies New Spots NEW YORK--Miami-based Burger King is expected to approve a national image campaign from D'Arcy Masius Benton & Bowles/N.Y. shortly, sources said. DMB&B bought time in [...]

Sorry, No Burgers at These Golden Arches CITY OF INDUSTRY, CALIF.--They keep the Golden Arches low here. No sense reeling in some poor motorist with a craving for a Quarter [...]

DBC Spoofs Bank Ads For McDonald's Spots LOS ANGELES--Davis Ball & Colombato/L.A., the same shop that created the spokesmoon character and 'Mac Tonight' ads for McDonald's in 1987, is off [...]