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This paper uses a case study to analyze the means by which a processional ritual reinforces the tenets of a dominant model of motherhood. It explains how the process of motherhood, including pregnancy, childbirth and nurturing has been a core element in the creation of feminine knowledge. This knowledge has been strategically expanded to other domains of women's lives, such as social networks of solidarity, help or exchange of knowledge and experiences. The naturalization process, the concept of motherhood as feminine essence, and the creation of homogeneous and identical groups are reinforced and legitimized by a set of rituals and icons. In this paper I argue that the institutions that have invented or maintained these rituals have created an illusion of equality between men and women, therefore invisibilizing gender inequality. [ABSTRACT FROM AUTHOR]