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The objective of this paper is to present how native Jakartans, or Betawis, are transforming their traditional livelihoods in the wake of four decades of urbanization. Specifically, this paper looks at the Rawabelong neighborhood known as a location to buy decorative plants, flowers, orchids, and plant-related accessories for decades. This primary research, including historical analysis and timeline mapping, site visits and analysis, and interviews with the local Betawi populations, was conducted as part of Tarumanagara University's Urban Lab in the Department of Real Estate and Urban Planning. The findings reveal both a loss of traditional livelihoods and neighborhood character due to urbanization, as well as the existence of resilient pockets of Betawis who have not only continued their traditional livelihoods but also used creative means to evolve their business along with the process of urbanization. We learn from the investigation that there persists a large demand for these small businesses, that the continuation of these businesses and activities are essential to the distinct character of Jakarta urban culture, and that the physical spaces resulting from these activities are unique and holistic in an increasingly acrid urban environment. By presenting these results, the Urban Lab team aims to bring recognition to the importance of such areas to the fabric and culture of Jakarta, as well as initiate discussions amongst stakeholders on how to maintain and enhance the livelihoods and physical spaces such as those present in Rawabelong. [ABSTRACT FROM AUTHOR]