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Artificial intelligence (AI), Blockchain, and the Internet of Things are all new technologies impacting people's lives. These technologies can change how we communicate, run our businesses, and even how governments work for their people. Artificial intelligence has disrupted the way traditional marketing practices are conducted and changed how business processes are done. Organizations and governments increasingly turn to artificial intelligence (AI) to improve customer experience, operational efficiency, fraud detection, and cyber security. The revolutionary buzzword, artificial intelligence (AI), has transformed our personal and professional lives. Industry 4.0 considers AIadoption significant due to its potential benefits. Since its inception, it has presented several possibilities and difficulties to various businesses. As a result, several AI-powered technologies have been created, and they have the potential to raise significantly living standards while also boosting the economy. This paper has conducted a conducive study of the marketing tools and techniques that adopt AI while looking through the loopholes to suggest howAI can be adopted quickly into the day-to-day lives of the human race. Based on this, it has recommended a course of action for India that entails the development of infrastructure, policies and rules, research and development, and humanresources. It is necessary for all parties involved to gather and address these problems. Infrastructure development, applications in the public sector, policy & regulation, technological development, and human resource development are all key responsibilities of the government. However, with the assistance of business, they may be accomplished effectively. For this study, the authors have employed secondary data. Future empirical studies might be conducted to compare the development of artificial intelligence technology in India to that of other emerging nations. The study is based on secondary data to demonstrate the development of artificial intelligence technology in India and overseas. However, empirical research may be conducted in the future. The writers' original points of view are presented in the article. [ABSTRACT FROM AUTHOR]