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Start Over Author "Dudley, Melinda" Journal aipla quarterly journal
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1. CONSUMER SOPHISTICATION AND LIKELIHOOD OF CONFUSION: HOW PURCHASED KEYWORD TRADEMARK INFRINGEMENT CASES ARE GIVING CONSUMERS TOO MUCH CREDIT.

Author

Dudley, Melinda A.

Subjects
LEGAL judgments, TRADEMARK infringement, TRADEMARK laws, KEYWORD searching
Abstract

The article examines the application of trademark law to purchased keywords and online trademark infringement cases and reflects that courts should presume a low standard of consumer care and sophistication in online trademark case and protect the interests of the public. It highlights the U.S. Court of Appeals for the Ninth Circuit decision in Network Automation, Inc. v. Advanced Systems Concepts, Inc. that trademark law should adopt high sophistication for Internet consumers.

Published
2013

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