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The article features Camille Sanchez, personal assistant of Estevan Apodaca of Estevan's Salon de Belleza and Elán Academy of Cosmetology and Barbering in North Valley, New Mexico. Sanchez is a stylist who does various tasks for Apodaca including buying him underwear for an event. Trust is key to their close relationship, Apodaca says. As a personal assistant, she also answers his e-mails, get his car washed, pick up dry cleaning and attend funerals of Apodaca's clients.

The article offers ideas on obtaining the services offered by personal assistants and concierges including costs and payment method.

The article focuses on Aleta Mason Home Services, a New Mexico-based company that provides personal services to clients.

The article focuses on Reel Simple Life, a company that provides personal service for people who are busy or who do not have enough time.

The article features Rebecca Hill, owner of Albuquerque, New Mexico-based company Your Personal Assistant. Hill says she has cooked, cleaned and made special orders for other people. She adds that her aim was to be there for people who needed something. She cites one of the pitfalls of her business. One of her favorite duties at the company is cooking for people.

The article features Joyce Smith, owner of Albuquerque, New Mexico-based Studio Concierge company. Her company is aimed at helping people from the film industry acclimate to the city. One of their specialties is finding a home or accommodation for the production crew, cast or producer. She says it is challenging to find the right people for celebrities' requests or demands. She adds that local small businesses benefit from celebrities' demand for pampering services such as spas.

The article features Taunya Crilly, founder of Albuquerque, New Mexico-based TLC Concierge Services. Her business targets people who have trouble managing their schedules. Crilly and her two employees can run errands and other tasks. Some of these errands include grocery shopping and catering for a funeral. TLC clients are also assisted in getting theater tickets, making dinner reservations and lining up special services.

The article features Ivan Wiener, a personal assistant to celebrities via his New Mexico-based company Reel Solutions. Some of the tasks that Wiener does for celebrities include making sure their families can reach them, pet care and finding comfort food. He says establishing relationships with local business owners is important to his company.