Author: "Seoyoung Kim" / Journal: ama winter academic conference proceedings - Searchworks@Jio Institute Digital Library Search Results

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Start Over Author "Seoyoung Kim" Journal ama winter academic conference proceedings

4 results on '"Seoyoung Kim"'

1. MITIGATING THE RISK OF BRAND ACTIVISM ON SOCIAL MEDIA.

Author: Seoyoung Kim and Sundar Bharadwaj
Subjects: SOCIAL media in marketing, SOCIAL responsibility of business, RISK assessment
Published: 2022

2. GOING DIGITAL TO CONFORM AND TO PERFORM: LEARNING MECHANISMS UNDERPINNING THE BUDGETARY DECISION ON DIGITAL ADVERTISING.

Author: Seoyoung Kim and Bharadwaj, Sundar
Subjects: DIGITAL technology, ADVERTISING, BUDGET, VECTOR autoregression model, DECISION making
Published: 2021

3. Channel Elasticity and Marketing Mix Synergies: A Meta-Analytic Review.

Author: Peng Zhang, Seoyoung Kim, and Chakravarty, Anindita
Subjects: MARKETING strategy, MULTICHANNEL communication, ORGANIZATIONAL performance, MAXIMUM likelihood statistics, BUSINESS size, MARKET orientation
Published: 2019

4. Drivers of the Budgetary Transition to Digital Advertising.

Author: Seoyoung Kim and Bharadwaj, Sundar
Subjects: INTERNET advertising, ORGANIZATIONAL learning, RESOURCE allocation, INSTITUTIONAL isomorphism, SOCIAL norms
Published: 2019

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