There has been increased interest in consumer protection in recent years, particularly in the area of product safety. Deaths and injuries involving consumer products pose serious social and economic problems in the United States. It is estimated that approximately 20 million Americans are injured each year in the home as a result of accidents involving consumer products. These accidents result in 30,000 deaths; 110,000 persons are permanently disabled (National Commission on Product Safety). In response to public concern for product safety, the Consumer Product Safety Commission was established in 1973 and granted broad authority to issue and enforce safety standards over more than 10,000 products. The necessity for product safety regulations is based on several factors. First, the consumer may be uninformed of the underlying hazard and hence may not perceive the need for protection. Second, the consumer who elects to live dangerously may also be exposing others to the same risk, e.g., a cigarette smoker who involves others in a fire. The increased interdependence of consumption which characterizes a modem industrial society means that the "right to choose" and the "right to safety" sometimes conflict. Finally, part of the cost of accidents is incurred by the taxpayer rather than by the individual. In both the second and third instances, underevaluation of potential benefits by an individual consumer may result in a less than optimum level of safety for society as a whole. The failure of the marketplace, for the reasons mentioned above, means that corrective action is required. Such actions may include improving the performance of the marketplace, e.g., consumer information, or imposing safety regulations. The role of product safety regulations in protecting the consumer has been the subject of considerable discussion in recent years (Cornell, Noll, Weingast; Dickerson and Reed; Lowrance; Mishan; Oi; Weston). Questions have been raised concerning the cost effectiveness of safety regulations compared to other consumer protection programs such as consumer information, and the role of the consumer and producer in the consumer protection process. Weston (p. 160), while acknowledging the necessity for safety regulations, cautions that the "formulation of new standards should compare trade-offs between degrees of safety, alternative methods of ~chieving them, additional costs and their effect on consumer usage, and relate all of these to the potential benefits." One technique for estimating the gains and losses from consumer protection programs is cost-benefit analysis. This paper investigates the role of cost-benefit analysis in determining whether product safety regulations are in the public interest and applies such analysis to an evaluation of flammability standards for children's sleepwear, sizes 7-14.