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The author discusses the study regarding the contribution of alcohol brand promotion and alcohol industry advertising on the growing underage alcohol consumption. The author mentions the importance of measuring the relationship between brand-specific advertising exposure and brand-specific consumption to provide an accurate depiction of underage alcohol consumption and advertising's relationship.

The author compares the psychosocial harms of marijuana and alcohol in the U.S. He discusses the results of a study that examined the adverse effects of marijuana and alcohol use on adolescents. He also explores the different study designs which have been used to investigate the psychosocial harms of marijuana and alcohol .