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Focuses on the resignation of 'Sarasota Herald-Tribune' managing editor Rosemary Armao from the newspaper in Florida in June 2002, resulting from an e-mail reply she sent to a reader, wherein she cited her personal views on Katherine Harris, a Republican candidate for the U.S. Congress. Reason for replying to the reader's reaction to the story published by the paper about Harris; Comment from the paper's executive editor Jane Weaver, on the clash with Armao regarding the e-mail.

Reports that the 'Saint Petersburg Times' newspaper will have its name on the ice hockey arena in Tampa Bay, Florida and dozens of surrounding street signs. Value of the naming rights deal the paper acquired; Expected spending of corporations in 2002 to attach their names to sporting events, festivals and arenas; Media companies with investments in business of sports.