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While cognitive sociology is a relatively new area in U.S. sociology, the subfield has a lengthy history in French sociology. Developing a typology based upon the existing literature, we identify three branches of cognitive sociology in France. The first was initiated by Raymond Boudon, one of the scholars most responsible for popularizing the area, who envisioned cognitive sociology as helping delineate the role of beliefs in rational action. Second, another group of researchers seeks to found sociology upon a naturalistic basis, thus drawing upon the disciplines constitutive of cognitive science (e.g., psychology, cognitive neuroscience, and cognitive anthropology). Finally, the third approach to cognitive sociology in France takes inspiration from linguistics as a foundation for sociological investigations. We conclude the paper by discussing the relationship between these three sub-fields and by examining the relationship between French and American cognitive sociologies in order to identify fruitful directions for future research. [ABSTRACT FROM AUTHOR]

One main purpose of this paper is to encourage sociologists to fully support their sociological association leaders' efforts to further develop and implement comprehensive plans to improve the image of sociology, especially among those who can employ our graduates, but also among the general populace. Preceding a proposed multi-level plan is an attempt to integrate and present many of the competencies that sociologists and social psychologists have identified through research into a classification of sociological and social psychological skills. The typology can facilitate the selection of competencies appropriate for academic courses or seminars. In brief, the ten categories of this typology are: (1) Communication Skills; (2) Conceptual Tools; (3) Critical Thinking; (4) Problem Solving Strategies; (5) Special Competencies Applicable to Work Organization; (6) Group Dynamics; (7) Group Counseling; (8) Applied Social Research Methodologies; (9) Consulting Expertise; and (10) Competence in Self-Marketing Skills that Students Need. The several examples of skills within each of the ten classifications could be considered by faculty for possible inclusion in their syllabi. A discussion of the necessity to better inform business, industry, foundations, and government agencies of sociological competencies is provided followed by a multi-level public relations proposal, "A Plan to Put Career Vagueness Behind Us." The plan presented is not intended to be the plan. It can serve as a check list or supplement to the strategic plans currently being developed and implemented by the ASA and other sociological associations. [ABSTRACT FROM AUTHOR]