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Despite the close resemblances evident in their major works, their critical stance and their politics, C. Wright Mills and Alvin Gouldner have received strikingly different responses from their sociological peers, and they now occupy very different places in the collective memory of the discipline. This intriguing discrepancy provides the basis here for a comparative case study that examines both ongoing commemorative practices and historical evidence. This paper shows how the sociological community has frequently and approvingly commemorated Mills through introductory textbooks, as well as reading lists for doctoral comprehensive examinations, awards in Mills' honor and biographies of Mills, while doing much less to preserve and promote the memory of Gouldner and his contributions to the field. In an effort to attain a better understanding of such differences, I compare the prescriptions that each advocated for the discipline, especially as these are expressed in Mills' Sociological Imagination and Gouldner's Coming Crisis of Western Sociology. The analysis emphasizes how Mills explicitly sought to move beyond sociology, in a narrow academic sense, and called for well-honed empirical endeavors with relevance for a variety of publics, whereas Gouldner proceeded largely as an academic theorist who demanded sociological-theoretical reform. Unlike Mills, he did not breach the gap between academia and the general public. These findings illustrate an apparent paradox, namely, that American sociology in the twenty-first century may reserve its most esteemed positions for internal critics who advocate movement beyond its contemporary confines. [ABSTRACT FROM AUTHOR]