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Start Over Author "Ritzer, George" Journal american studies (00263079)
2 results on '"Ritzer, George"'

1. Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of....

Author

Ritzer, George and Malone, Elizabeth L.

Subjects
*INTERNATIONAL economic integration, *CONSUMPTION (Economics)
Abstract

Explores key problems in globalization theory based on theorist Roland Robertson's ideas. Concept of McDonaldization; Processes in the New Means of Consumption; Importance of the interaction between culture and economics as a factor in globalization; Relationship between the global and local heterogeneity and homogeneity.

Published
2000

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