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The concept of strategy has become, in the past decades, a subject of interest for researchers and practitioners due to its contribution to a company’s survival and growth. The current business environment is extremely challenging and often, to some extent, uncertain. Therefore, companies are required to adapt quickly to changes, spot opportunities and exploit them in a unique manner in order to prosper. Organizations function based on objectives, short, medium or long-term. How firms manage to achieve their stated aims depends on the designed and applied strategies, in a certain moment. Moreover, strategy may be perceived as the intended plan of actions designed to address certain company needs. Additionally, strategies come in a variety of forms and sizes. Therefore, an understanding of the existing types of strategy is required. The aim of this study is to develop an understanding of how strategies can be classified, starting for the level of aggregation of an organization. The research methodology was based on the collection and analysis of relevant secondary data for the subject. The results present the umbrella types of strategies that can be used by a company, respectively the functional, business, corporate and global strategy, in a clear and concise manner.

Social media has changed the dynamics of the social and business environment by impacting the thinking, expressions, beliefs, behaviour, and motivation level of individuals. Young consumers spend more and more time on social media, becoming an ideal platform for companies to promote products and services. The purpose of this research is to gain a better understanding of social media in the Chinese context and to examine the marketing potential of these platforms among young chinese individuals, considering their online behaviour. The results show that Chinese aim to maintain a specific social class and reputation in their online communities and most of their purchasing decisions are influenced by peer pressure.

The digital economy has become a key issue for both theoreticians and practitioners worldwide, especially in the last decade. It is based on various forms of technology, such as the Internet of Things, artificial intelligence and blockchain. The aim of the paper is to briefly present and analyse the evolution of the digital economy in Romania in the period 2019-2022. In this respect, the authors used a qualitative research method. The results show that the period 2019-2022 witnessed a slight decrease in Romania’s performance related to the Digital Economy and Society Index. The paper indicates that despite its efforts, Romania has scored well below the other EU countries. However, the adoption of several measures in favor of digitalisation proved its clear commitment to building a functional digital economy.

The available academic literature on corporate strategy is extensive, with a century of history to back it up. When one chooses to delve deeper into the meaning of this term, it becomes clear that corporate strategies have evolved spectacularly as the economic context has expanded. Corporations have always been profit-driven, viewing their various business ventures as distinct opportunities for growth and expansion in their respective industries. One can see a clear shift over time from top-down communication, which only allowed employees to execute their tasks as assigned by upper management, to a bottom-up style, which allows the voice of lower-level staff to be heard in order to create a more cohesive strategic outcome. The ultimate goal is thus set on a more secure path that aligns all of the tactics used by the corporation's various departments and businesses. The article proposes a conceptual framework for examining how corporate strategies have been perceived over the last century. As a result of the existing literature review, a synthesis of the most prevalent characteristics and components associated with them was derived, leaving room for further analysis in future research. The results show that corporate strategy represents a broad topic that can be explored in a variety of ways.

The available academic literature on corporate strategy is extensive, with a century of history to back it up. When one chooses to delve deeper into the meaning of this term, it becomes clear that corporate strategies have evolved spectacularly as the economic context has expanded. Corporations have always been profit-driven, viewing their various business ventures as distinct opportunities for growth and expansion in their respective industries. One can see a clear shift over time from top-down communication, which only allowed employees to execute their tasks as assigned by upper management, to a bottom-up style, which allows the voice of lower-level staff to be heard in order to create a more cohesive strategic outcome. The ultimate goal is thus set on a more secure path that aligns all of the tactics used by the corporation's various departments and businesses. The article proposes a conceptual framework for examining how corporate strategies have been perceived over the last century. As a result of the existing literature review, a synthesis of the most prevalent characteristics and components associated with them was derived, leaving room for further analysis in future research. The results show that corporate strategy represents a broad topic that can be explored in a variety of ways