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The article is an attempt to answer the question of the extent to which the cultural heritage of the Lemko ethnic group is used in the content of offers of tours to the Lemko region organized by Polish travel agencies. As a result of the internet query, tourist offers existing in 2022 were selected for research, the program of which was based on the cultural legacy of the Lemkos. In particular, the research took into account the selection of cultural values in the construction of the offer. The analysis of the offers showed that the sites most frequently used in tour offers were churches inscribed on the UNESCO World Heritage List. Moreover, reference to material heritage dominated the content of the offers. The research showed that in the modest offer of tours to the Lemko region, only part of the cultural heritage potential of this historical region was used. [ABSTRACT FROM AUTHOR]