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Proximity information gains relevance in the Galician media scene. As globalization advances, local spaces become strategic in the Information and Knowledge Society. The globalization of information flows revalues the role of local areas in the global scenario. Nowadays, information is global and local at the same time, so those who want to be in the world with their own voice have to pay special attention to information of proximity - to its elaboration, the participation of users, the effects that it provokes in the community… - and its distribution through all channels. In the 21st century, in the Internet era, we already know that the information of the future, if it wants to have quality-both in the formal and in the content-has to be written with the L of local. And that is what the Galician regional press does, so we can say without complexes that it has its own future. And this reality explains why proximity becomes a central axis of the Galician communicative ecosystem of the third millennium. [ABSTRACT FROM AUTHOR]