Reading takes on a multifaceted nature subject to varied interpretations depending on the perspectives from which it is approached, but there is a general consensus regarding its virtues and benefits for the population in general and for the development of culture in particular. The technological changes that reading has undergone during the last decade, which involve all the parts of its value chain, have added functionalities, features, and modalities that considerably expand the range of content available and its forms of consumption. One can speak of reading "in the outdoors," first to give a name to these new practices, and second to refer to the interpretation made of them according to the available measurement tools. The problem arises when analyzing the process by which one goes from the act of reading to the affirmation of "I have read," which is particularly important in the case of books. Books are accepted as the most refined expression of reading practice in the collective unconscious. This is because of their "chronodegradable" condition concerning memory: statements about what is read can refer to inexistent works and depend on the memory's weight and intensity, as numerous experiences and investigations have shown. Despite everything, reading of books represents a utilization of essential skills, especially in the university environment in which the book is experiencing a decisive displacement in favor of other, shorter and more cognitively accessible genres, such as the scientific journal. For all these reasons, suitable procedures must be initiated in the university setting not only to recover the role of prescription and recommendation inherent in teaching practices, especially in the Humanities and Social Sciences, but also to stimulate interest and student use of a genre relegated to an increasingly less consistent voluntarism. [ABSTRACT FROM AUTHOR]