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Deregulation of the retail electricity market has led to the emergence of an increasing number of electricity plans with competitive rates. Electricity customers now have more flexibility in choosing an electricity provider and electricity plan based on individual consumption needs. In this paper, a feature engineering hybrid collaborative filtering-based electricity plan recommender system (FECF-EPRS) is proposed for helping the customer get the right electricity plan. This system is composed of three-segment models for missing feature estimation, feature crosses construction, and electricity plan recommendation. It only takes easy-to-obtain household appliance usage features as inputs and outputs ratings for different plans. Through the test of real electricity market data, the FECF-EPRS shows a greater improvement in terms of recommendation accuracy, which can provide more accurate recommendations to customers and more reasonable pricing references for retailers. • Developing an electricity tariff recommender system for customers with different household energy consumption patterns. • Proposing a missing feature value filling method based the link between different appliances. • Introducing a Feature Crosses method to enhance recommendation accuracy. [ABSTRACT FROM AUTHOR]