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This article reports on the announcement by Larry Young, chief executive officer (CEO) of flavored beverages producer Dr Pepper Snapple Group, that the U.S. company is pouring additional investments in sparkling water for 2014 and 2015. Topics discussed include the flavored beverages which the company produces and distributes including Peñafielin, Scweppes and Canada Dry and how these flavored beverages performed in the third quarter of 2014 in terms of volume.

The article focuses on the statement of Larry Young, chief executive officer at beverage company Dr Pepper Snapple Group about the development of marketing campaigns that will address the decrease of demand for their diet soft drink in the first six months of 2014. Topics discussed include the sponsorship of a college football competition, growth of the carbonated drink business and the declines in the diet sales volumes in other beverage companies.

The article reports on the financial statement posted by U.S.-based soft drink company Dr. Pepper Snapple Group for the first six months of 2014. Topics discussed include the factors that contributed to the increase of profits, statement of the chief executive officer Larry Young on the challenges in brand management and the one percent increase of the annual sales revenues. Also mentioned is the 0.79 percent increase in the stock price.