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In this paper, the concept of perceived trust was adopted to investigate the relationship between brand crisis type and brand attitude ; what's more, the paper considered the moderating effect of consistency of negative word of mouth on the relationship between the afore- mentioned two. Empirical study results showed that compared with values-related brand crisis, performance-related brand crisis had a more significant effect on consumers' perceived competence-based trust and there were no significant differences in the negative effects of two types of brand crisises on consumers' perceived benevolence-based trust. In addition, consumers' perceived competence-based and benevolence-based trust had a positive effect on brand attitude and consistency of negative word of mouth played a moderating role in the relationship between brand crisis type and brand attitude. [ABSTRACT FROM AUTHOR]

Chinese government has attempted to promote food traceability system with all strength, but the application process of this system is very slow. The reason is that the adopters have a low level of system application, which causes the system to be invalid at the source of traceability. This paper applies literature research method to analyze the influencing factors for slow application process of the food traceability system in China from various angles including manufacturer, technology, consumer and law, and further concludes that the applying intention of manufacturers, cognizing and purchasing intentions of consumers, and legal environment are important factors for slow progress of system application. On the basis of the research conclusions, the paper proposes practical ways for better construction of food traceability system in China. [ABSTRACT FROM AUTHOR]

Based on the survey and research of awareness, preferences and purchasing behavior of residents about Korean food and agricultural products in Beijing, Shanghai, Shenyang, Qingdao and Chongqing in 2014, this paper makes a statistical analysis of the influence of consumers' personal characteristics, awareness, buying habits and income on Chinese consumers' identification and purchase of Korean food and agricultural products, and performs an empirical analysis on the purchasing behavior using Tobit model. The results show that consumers' personal characteristics have no significant influence on the purchase of Korean food; consumers' income levels have a significant positive effect on the purchasing amount of Korean food; consumers' location has a significant effect on the purchasing amount; consumers' recognition has a positive effect on consumers' purchasing behavior, but it is not significant. [ABSTRACT FROM AUTHOR]