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In this paper, the concept of perceived trust was adopted to investigate the relationship between brand crisis type and brand attitude ; what's more, the paper considered the moderating effect of consistency of negative word of mouth on the relationship between the afore- mentioned two. Empirical study results showed that compared with values-related brand crisis, performance-related brand crisis had a more significant effect on consumers' perceived competence-based trust and there were no significant differences in the negative effects of two types of brand crisises on consumers' perceived benevolence-based trust. In addition, consumers' perceived competence-based and benevolence-based trust had a positive effect on brand attitude and consistency of negative word of mouth played a moderating role in the relationship between brand crisis type and brand attitude. [ABSTRACT FROM AUTHOR]

This paper carries out a questionnaire survey of persons in charge of the agricultural project in the "Eleventh Five-Year National Support Program" on the level of innovation in projects and the factors influencing innovation. After the linear regression analysis of the survey data, it is found that the factors influencing the innovation in agricultural science and technology projects include the level of innovation in scientific achievements, efficiency of research methods and creation of innovation environment. Through the variance analysis of the level of innovation and its influencing factors related to different innovators, it is found that there are differences in the statistical significance of level of innovation in projects among universities, research institutes, research and extension departments directly under the government, and enterprises; there are no significant differences in the understanding of factors influencing innovation, that is, different innovators basically have the same understanding of factors influencing innovation, but the assessment on level of innovation in projects completed is different to some extent. On this basis, this paper proposes the recommendations for further strengthening the level of innovation in agricultural science and technology projects in order to provide a theoretical reference and practical basis for the project managers to effectively improve the level of agricultural science and technology project management, and enhance the level of innovation in projects. [ABSTRACT FROM AUTHOR]

As to China with the characteristic of huge population and limited arable land, grain production has always been the most fundamental issue to national interests and people's livelihood, so China's government constantly enact food policy to promote and secure grain production. Based on the viewpoint of macro perspective, the paper firstly summarized the historical changes of food policy in China, secondly elaborated the status quo of the food policy, and thirdly made Granger Causality Test for food policy impact on grain production. Granger Causality Test result shows that fiscal expenditure for agriculture is granger cause for growth of grain production, so that it proves the positive role of the food policy on grain production. At last, the paper put forward suggestions for improving food policy in the future. [ABSTRACT FROM AUTHOR]

This paper carries out a questionnaire survey on 30 quality inspection institutions at the level of the Ministry of Agriculture, and based on systematic analysis, analyzes the causes of difficulties in personal submission of samples for inspection from six aspects in order to meet the real needs of personal submission of agricultural product samples for inspection under the new situation. In accordance with the actual situation of China's current regulatory system and quality control system, this paper sets forth the relevant recommendations to correctly guide the personal submission of samples for inspection and promote the development of quality inspection system. [ABSTRACT FROM AUTHOR]

With the six provinces of Central China and China's six major provinces of exporting agricultural products as the reference objects, this paper uses revealed comparative advantage index and export growth advantage index to perform the empirical analysis and comparison on the export competitiveness of agricultural products in Hubei Province, and finally makes the corresponding policy recommendations in order to enhance the export competitiveness of agricultural products in Hubei Province. [ABSTRACT FROM AUTHOR]

Using "chain-based and constant-based" two-step method, this paper measured Paasche net barter terms of trade index for Sino- Australian agricultural products from 2001 to 2013, and further calculated contribution of each category of agricultural products to changes in overall net barter terms of trade. The results showed that since 2001, the overall net barter terms of trade for Sino-Australian agricultural products fluctuated between deterioration and improvement. In 2013, the net barter terms of trade index was 1.02, and its improvement is not significant. From 2001 to 2013, the net barter terms of trade for Sino-Australian agricultural products improved about 16.44%, which dominated by the category 0 agricultural products whose influence degree is 6 times a d 28 times the degree of category 4 and category 1. In yeas when the net bater terms of trade for Sino-Australian agricultural products deteriorated, category 2 agricultural products were the root cause for the deterioration. [ABSTRACT FROM AUTHOR]

The mechanization level of peanut production is the botdeneck restricting the development of peanut production in China, while integration of agronomy and agricultural machinery is an essential approach for improving mechanization level of peanut production. This paper elaborated requirements of peanut agronomy for agricultural machinery from peanut planting modes, land cultivation, sowing, harvesting, picking, and shelling, etc. Besides, it discussed requirements of agricultural machinery for agronomy frompeanut seed quality, variety characteristics, planting modes, and soil condition. In addition, it analyzed existing problems and restricting factors of integration of peanut agronomy and agricultural machinery. Finally, it came up with recommendations for development strategies including increasing government fund input, optimizing industrial distribution, and multidisciplinary joint research. [ABSTRACT FROM AUTHOR]

The economic development of China has transformed from factor-driven type to innovation-driven type, and the upgrading of industrial structure is very important. In this paper, in order to explore the path of the coupling effect of modern service industry and agriculture, based on previous research and practical experience, we select 14 indicators, and then use the theory of disipative structure, coupling degree and coupling coordination degree to measure the coupling phase of modern service industry and agriculture. On this basis, we use the spiilover effect for the empirical testing of influence of modern service industry on agricultural development. The study shows that modern service industry and agriculture in our country are at the medium coupling, and in the early stage of development. The spiilover effects of China's modern service industry on China's economic development and agricultural progress are significant. Finally, the policy recommendations are put forward from tourism, logistics and so on to promote the coupling of modern service industry and agriculture and provide a reference for promoting the coupling level of China's modern service industry and agriculture. [ABSTRACT FROM AUTHOR]

As a basic industry, agriculture has a far-reaching impact on national economy. Based on input-output tables of China in 2005 and 2010, this paper gives a deep insight into the relationship between agriculture and national economy and its macroeconomic effects by the methods of input-output analysis, industrial correlation and macroeconomic effect analysis. The results show that the agricultural development is highly dependent on the national economy, but makes low contribution; agriculture contributes to promoting employment and improving the structure of national income distribution; despite the government's tax incentive, the agricultural equipments are updated slowly, and the corporate profits are at low level; agricultural export effect is far below the average industry level, but the import effect increases over the years, and final products are often used for domestic consumption. finally, we set forth recommendations for improving the development of agriculture and national economy. [ABSTRACT FROM AUTHOR]

In order to solve the present dual contradiction of the low utilization of water resources in China's agricultural sector and the low land management efficiency, using Zigbee wireless sensor network and GPRS technology, this paper designs an intelligent monitoring system based on the GPRS and Zigbee wireless network technology. The Zigbee wireless sensor network is established based on the IEEE 802.15.4/Zigbee protocol, consisting of terminal node for capturing and transmitting soil and environmental information to the coordinator node (gateway node) or acting the control command from the GPRS network. The irrigation remote monitoring network layer consists of coordinator node connected by the TCP/IP protocol, which can implement the precision irrigation of crops and the information management of arable land to the monitor center or user. And the monitor center using Java to write the system is safe and effective. [ABSTRACT FROM AUTHOR]

This paper firstly introduced theoretical background of the Activity-Based Costing (ABC). Then, it analyzed necessity, extension resistance and difficulty of ABC approach in agri-scientific research institutions. Finally, it came up with some recommendations for scientifically learning and steadily promoting ABC method in agri-scientific research field. [ABSTRACT FROM AUTHOR]

Management of agricultural industry chain is the main form of modern agricultural industrialization. Integration and optimization of agricultural chain have great significance in deepening the reform in the countryside, quickening the development of agricultural modernization and establishing new system of agricultural management. Based on the theory sources and contents of agricultural chain as well as the current researches at home and abroad, this paper hackles and concludes information technology, logistics management and food safety and quality in foreign agricultural chain as well as the organization model, operation mechaism, integration and optimization, promotion and extension, financing and risk prevention, influencing factors as well as performance evaluation in domestic agricultural chain and offers relevant review in order to provide further reference for future reasearches. [ABSTRACT FROM AUTHOR]

The circular agriculture is conducive to achieving the purpose of efficient agricultural economy and environment - friendliness. Based on the perspective of circular agriculture theory, this paper builds the evaluation indicator system for circular agriculture, and uses entropy method and Matlab analysis tool to carry out the comprehensive evaluation of the level of agricultural development in Chongqing City during the period 2003 - 2012. It analyzes the obstacles to the development of circular agricultural economy in Chongqing City in 2012, and finally puts forward the corresponding recommendations. [ABSTRACT FROM AUTHOR]

Agricultural product trading website is not only an important way to realize the agriculture informatization, but also the main manifestation of the agricultural informatization. Based on the preliminary understanding of the content and characteristics of China's agricultural product trading website, the paper builds a scientific evaluation indicator system and evaluates 50 typical agricultural product trading websites objectively by using classification and grading method. The results show that the overall construction level of China's agricultural product trading websites is general, and there are obvious differences between regions; the lack of website commercial function and the lag of informatization are the main factors restricting the development of agricultural product trading websites. [ABSTRACT FROM AUTHOR]

This paper selects China and Thailand as a reference object. Based on the U. S. market, it analyzes the export competitiveness of the agricultural products of China and Thailand by market share and growth rate, measures the agricultural products of China and Thailand export competition degree by export product similarity innex and estimates the agricultural products of China and Thailand export competitiveness strength by shift share method. The results show that: At present, in the U. S. market, the competition of the agricultural products of China and Thailand is fierce, but export growth of China's agricultural products is faster and more competitive. Finally on how to further improve China's agricultural exports competitiveness in the U. S. market and promote China's agricultural export trade to the U. S. it puts forward the related countermeasures and suggestions. [ABSTRACT FROM AUTHOR]

Guangdong Province is one of the provinces in China with the best modern agricultural industry and the highest production efficiency. While Jiangmen City, one of the agriculture-based cities in Guangdong Province, has made active exploration in building a modern agricultural system. China has established cooperation with the four largest agricultural research institutes in China to offer technical support for the development of modern agriculture. In this paper, the status quo and existing problems of agricultural development in Jiangmen, Guangdong are briefly introduced. Then, the cooperation status and prospect of local government with the research institutes are discussed. Finally some suggestions are given on the agricultural development pattern in Jiangmen City. [ABSTRACT FROM AUTHOR]

From the perspective of the Fourth Party Logistics( 4PL),this paper elaborates the concept, background and development plight of agricultural products logistics, advises developing 4PL under the background of rapid development of agricultural products and logistics,etc. and explores issues of information, efficiency and supervision of agricultural products logistics, draws the conclusion that only construct an 4PL agricultural products logistics system can alleviate the aporia of cost, and speed the effective of China's agricultural products logistics. [ABSTRACT FROM AUTHOR]

Leisure agriculture in foreign countries has a long history of over 100 years, ad China's leisure agriculture started in the 1980s. With the earlier reform and opening up, Shenzhen first opened "Lychee Festival" in the macroscopic background, and leisure agriculture in Liaoning Province was also developed by leaps and bounds. This paper describes the basic situation of leisure agriculture in Liaoning Province, analyzes the three stages of leisure apiculture in Liaoning Province, and expounds the leisure agriculture in Liaoning's product development mode. Finally, it puts forward strategies for the development of leisure agriculture in Liaoning Province, in order to contribute to the development of leisure agriculture in Liaoning Province. [ABSTRACT FROM AUTHOR]

Industrialization of tropical agricultural science and technology is an essential part of tropical agricultural technological innovation. This paper firstly analyzed development mode of industrialization of tropical agricultural science and technology in Chin and then came up with recommendations for developing industrialization of tropical agricultural science and technology. [ABSTRACT FROM AUTHOR]