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In order to promote the green, healthy and sustainable development of Platycodon grandiflorus industry, the current situations of P. grandiflorus industry development in Shandong Province were analyzed. That is, an advantageous area has been gradually formed; product processing is diversified; industrialization development pattern is gradually emerging. Three problems in the development of P. grandiflorus industry were deeply analyzed. That is, it is difficult to control product quality; the problem of soil obstacles to continuous cropping is serious; the problem of talent shortage is prominent. Four countermeasures for the next development were put forward as follows: increasing government support, strengthening the construction of talent team, implementing crop rotation or intercropping, and increasing technology promotion. [ABSTRACT FROM AUTHOR]