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Human life today is closely related to the use of plastic. Plastics are used in a variety of activities and for various purposes. Besides the convenience and perceived benefits, excessive use of plastic can also harm the environment. It is a common problem because of the excessive and continuously increasing use of plastic and the need for public awareness of their responsibility towards waste. This study aims to determine the effect of the #WasteDownBeautyUp message on Instagram on the environmental awareness of Sociolla's Instagram followers using the Nowak and Warneryd campaign models. The method used in this research is quantitative. Researchers used the survey method to distribute questionnaires to 100 respondents, namely followers of the Instagram account @sociolla, with a purposive sampling technique. The results showed that the t-count value was 3.637 > t-table 1.984 and the sig value 0.000 < 0.05, which means that Ho is rejected and Ha is accepted. The results show the effect of the #WasteDownBeautyUp campaign message on Instagram on environmental awareness among followers of Sociolla's Instagram.

Mental health among young people needs attention; even more these days, the search for information related to mental health has risen sharply on social media. This study aims to evaluate the role of motives for media use and the use of Instagram @iamokay.id to fulfill the need for mental health information. The study used a survey method by distributing questionnaires to 100 respondents who were Instagram social media followers @iamokay.id. The theory underlying the research is the Theory of Uses and Gratification. This study uses a research model that places media use as a mediating variable of the relationship between motives and fulfilling information needs. In contrast, the previous literature placed media use as the independent variable. The findings show the direct influence of the motives for media use and the use of Instagram @iamokay.id on fulfilling the need for health information. In addition, using Instagram @iamokay.id mediates the relationship between the motives for media use and the fulfillment of mental health information needs. Instagram can be an alternative source of information for the general public to eliminate mental health among young people.