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As privacy concern is proven to be a pivotal thought that determines online self-disclosure, the current study examined the simultaneous influence of the antecedents of privacy concern. Specifically, this study focused on the nature of information (i.e., personal involvement) and the diversity of recipients (i.e., audience representation) in influencing individuals' cognitive processes pertinent to privacy concerns on Facebook. We conducted an experiment and a total of 241 young adults participated in the study. The results suggested that information that was highly involved with oneself would trigger extended thought elaboration related to privacy. However, surprisingly, influence from audience representation in the network was revealed to be minimal. The study underscores the self-serving purpose of privacy concern online, such that users would primarily focus on considerations surrounding themselves. The results of the current study highlight the importance of self-concerns when users are making sense of their decisions pertinent to self-disclosure on SNSs. Future directions are discussed. [ABSTRACT FROM AUTHOR]

Despite the fact that scientific evidence has repeatedly affirmed the safety of the Human Papillomavirus (HPV) vaccine, unconfirmed stories on social media that allege the vaccine is harmful has led to vaccination refusal, which drastically hampers immunization rates. Although social media makes it easy for the spread of misinformation, these platforms are also suitable for misinformation correction. The current study employs an experimental design to 1) test theory-based correction messages using loss- vs. gain-frames, to combat misinformation online in the context of Facebook, 2) extend the effects of correction messages from misperceptions to behavioral intentions, and 3) examine the conditional effects of reflection which is one of the most important variables for information processing. Our findings demonstrated that individuals with low reflection had lower misperceptions about the vaccine when exposed to loss-framed messages. However, exposure to loss- or gain-framed messages did not seem to differ the misperceptions for individuals with high reflection. Additionally, our findings showed that loss-framing elicited lower information seeking intention among individuals with low reflection. Implications are discussed. [ABSTRACT FROM AUTHOR]